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In the ever-evolving world of food marketing and food labeling, staying compliant while effectively marketing your products can feel like […]
Read moreHold onto your chef’s hats, food industry international marketing mavens! We’re about to embark on a thrilling journey through the […]
Read moreIf you have ever wondered how to build a strong marketing team, you have come to the right place. In […]
Read moreManufacturing plays a crucial role in economic development. It’s what provides for the local economy, the culture, and the population […]
Read moreCurrent best practices for teaching food manufacturers to reduce their Cost of Goods Sold (COGS) costs can be broken down […]
Read moreIf you are a marketer who is looking for the most important ratios to manage in a manufacturing company, you […]
Read moreIf you are looking to start or grow your manufacturing business, you have come to the right place. In this […]
Read moreSales forecasting in marketing is a core, very important activity for most marketers. That’s because sales forecasting in marketing can […]
Read moreIf you have ever wondered how to break into marketing consulting, you have found the right article. In this article, […]
Read moreIf you have ever wanted to know what is meant by food marketing, you have come to the right article. […]
Read moreFood marketing is an incredibly important part of the formula for companies to promote products and services, and thereby gain […]
Read moreCash flow management is essential for the success of any food business. It is important to use the right tools […]
Read moreCash flow and budgeting for food costs are essential for any food business. In this article we explain what you […]
Read moreIf you want to implement the customer feedback loop into your business, this is the article for you. In this […]
Read moreCustomer feedback is an invaluable tool for improving food business marketing strategies. It can provide valuable insight into the values, […]
Read moreA financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]
Read moreRunning a business requires that you wear many hats, including that of a marketer. Competing for local customers with other […]
Read moreIf you are looking for a real estate marketing plan, you have come to the right place. Like in any […]
Read moreHow do you let your customers and potential clients know that what you’re selling is different? The simple answer is […]
Read moreOne of the most important decisions your business can make is setting your prices. If the prices are too low, […]
Read moreIf you have ever wondered what the best way to create an effective marketing plan is, this article is the […]
Read moreAdvertising your private school serves an important part in gaining new students. And today, if you’d like some strong tips […]
Read moreMarketing is an important tool for businesses to communicate with their target audience, build a brand and generate sales revenue. […]
Read moreIn business, expanding on an idea and developing the product is only the beginning. How will consumers know the product […]
Read moreIf you are in the restaurant industry, or plan to be, you have found the right article. Today, we are […]
Read moreStrategy is the specific plan or proposal that a company uses to achieve its goals. Tactics are the way a […]
Read moreIf you are looking to find the best current ratio for the manufacturing industry, you have come to the right […]
Read moreIf you are concerned with developing your international marketing plan, you have come to the right place. In this article […]
Read moreIf you have ever wondered how to sell food online, this is the article for you! That’s because in this […]
Read moreAs you probably know, two of the world’s biggest food producers are headquartered in the United States: Archer-Daniels-Midland (ADM) and […]
Read moreIf you sell food online, you have found the right article. I work in marketing and advertising for a wonderful […]
Read moreIf you have ever asked, “What is the biggest agricultural company in the US?”, you are not alone. I am […]
Read moreIf you want to market your services to international markets, you have come to the right place! In this article, […]
Read moreIf you have ever wanted to discover market penetration strategies, you have found the right article. Today, we are going […]
Read moreIf you have ever wanted to sell your product or services to international markets, you have come to the right […]
Read moreIf you want to know how to write a market penetration strategy, you have come to the right place. In […]
Read moreIf you want to discover strategies to expand your market, you have come to the right place. In this article, […]
Read moreGoogle Maps and Google Business Profile are Google’s leading business and navigation services. What’s the difference between them? In this […]
Read moreBetter technology, increased communication and free trade have made international business and international marketing much easier in recent years. In […]
Read moreThe world is more connected than at any other time in history. And with the right international marketing strategy, there […]
Read moreInternational marketing is hard work. But when done right, it allows you to expand your business and enter new markets. […]
Read moreIf you have ever thought about doing business in Costa Rica, this is the article for you. In this helpful […]
Read moreScaling up a business is about ensuring the organization can sustain its metrics while achieving great growth. Scaling up a […]
Read moreIf you have ever wondered what the best marketing and advertising franchise opportunities are available today, you have come to […]
Read moreIf you are looking to strengthen your strategic marketing plan, you have come to the right place. In this article, […]
Read moreIf you want to learn how to develop a product lifecycle strategy, you have come to the right place. That’s […]
Read moreIf you have ever asked, “What’s the point of having an LLC?” you have come to the right place. In […]
Read moreOnce your company gains traction and performs well in the local market, going global may present some excellent options for […]
Read moreIf you are looking for the difference between a monopoly and a monopsony, look no further! In this article we […]
Read moreIf you have ever wondered what the USMCA is, and why it exists, you have come to the right place. […]
Read moreIf you have ever wondered how CAFTA-DR will benefit consumers, you have come to the right place. Because CAFTA-DR has […]
Read moreIf you want to discover the awesome possibilities of customer reactivation, you have come to the right place! That’s because […]
Read moreTo be successful with your farm marketing plan, you need to take the time to think through your plan and […]
Read moreWhen building your farm marketing plan, the first question you need to answer is: Who is the target market for […]
Read moreIf you want to market a farm, congratulations! You are the backbone of our food supply and we are glad […]
Read moreIf you have ever wanted to know the difference between a marketing push and a marketing pull strategy, you are […]
Read moreDoes your business need more capital for inventory, equipment or scaling up your marketing growth strategy? Are you in the […]
Read moreIf you have ever wanted to market a product or service to buyers in Central America, the Dominican Republic or […]
Read moreIf you are interested in international marketing, then you will want to know why free trade agreements are so important. […]
Read moreIf you have the task of structuring your team into the best ecommerce marketing department possible, congratulations on your success! […]
Read moreIf you want to learn to write a great marketing plan for a new product, you have come to the […]
Read moreIf you have ever wondered what the difference is between market penetration and market expansion, you have come to the […]
Read moreIf you have ever thought about starting your own supplement brand, you are at the right place! That ‘s because […]
Read moreIf you are looking to another country to expand your sales and marketing efforts, you have come to the right […]
Read moreGrowth hacking in marketing involves using minimal resources to achieve maximum results. The growth hack in marketing buzzword is largely […]
Read moreInternational marketing can be a game-changer for virtually any business. And if you are looking for the elements of international […]
Read moreIf you have ever wanted a clear list of International Marketing Strategies to help you with your growth plans, you […]
Read moreDo you need a loan to start a business? Looking at the best type of loan options for your start-up? […]
Read moreInternational marketing is the execution of marketing ideas in more than one country. For example, if you own a manufacturing […]
Read moreIf you want to increase sales, you have come to the right place! That’s because there are only three ways […]
Read moreSo, you’ve been given a list of customers to email and it’s up to you to ask them to fill […]
Read moreIf you have ever wondered if you can create an online survey in Google Forms, you have come to the […]
Read moreIf your expenses are rising faster than your sales revenue, you are not alone! Many business owners feel the need […]
Read moreIf your business depends on local customers, you have come to the right place. That’s because we are going to […]
Read moreNothing is more exciting than funding a marketing campaign that has the ability to create new growth in customers and […]
Read moreIf you would like to learn how to finance your marketing campaign for business growth, you have come to the […]
Read moreIf you want to learn to promote local food, you have come to the right place! That’s because, given the […]
Read moreA business is often filled with excitement, enthusiasm, and optimism. However, it becomes harder to achieve goals without a well-thought-out […]
Read moreIf you have ever wondered how food manufacturers compare, you have come to the right place! While it may seem […]
Read moreAdvertising for the food industry is not as straightforward as in other sectors. Marketers here often deal with highly perishable […]
Read moreHave you ever wondered who the biggest food producers are in the United States? If yes, this article is for […]
Read moreAs a multi-billion-dollar industry (soon to be trillion-dollar!), the food sector has seen millions of food companies position themselves for the […]
Read moreLike many manufacturing companies, food businesses typically require a large initial investment: Sourcing ingredients and raw materials, managing the supply […]
Read moreHave you ever wondered, as I have, “Who exactly are the top food companies that feed all of us?” And […]
Read moreThere is no one-size-fits-all approach to effective manufacturing marketing. The reason? Because your marketing has to start with the customer. […]
Read moreIf you have ever wondered why marketing is so important to manufacturing, look no further. We did some research by […]
Read moreYou have more opportunities to market your manufacturing business than ever before. And you have more options to acquire customers […]
Read moreIn addition to an annual SWOT analysis, forecasting is one of the most important planning activities for most manufacturers. After […]
Read moreIn an effort to increase sales, companies implement marketing strategies such as creating new advertisements and selling more to existing […]
Read moreForecasting your sales is an art and a science. While your sales forecast might be a best guess, with using […]
Read moreThere has never been more competition for your customer’s time, attention and resources than today. Said another way… Right now, […]
Read moreGreat marketing can make or break a business. Without proper marketing, you have no way to reach new customers, keep […]
Read moreDictionary.com defines a breakthrough as a Sudden, dramatic, and important discovery or development of achieving success in a particular activity. […]
Read moreIf you read our tutorial on choosing your customer value proposition, you already know the three fundamental business models are: […]
Read moreMarketing consultants are the bridge between what your business is now, and what you want your business to become. Core […]
Read moreDepending upon the size of the company you represent, if you handle marketing you have undoubtedly worked with lawyers. Not […]
Read moreIf you’ve ever wondered what a robust marketing plan looks like, you have come to the right place. In this […]
Read more“You get a car, she gets a car, everybody gets a car!” – Oprah Winfrey Oprah once gifted 300 audience […]
Read moreMarketing is undoubtedly the best way to grow a business. A solid marketing strategy can transform your business and turn […]
Read moreA budget is one of the first steps to getting your marketing department strategy in order. In fact, realized or […]
Read moreSales and marketing are critical to any company. Especially a manufacturing company. While every department under the roof — accounting, […]
Read moreTraditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]
Read moreMarketing departments are different among companies based on the business size and marketing strategy. Some marketing departments are entirely in-house, […]
Read moreRegardless of the industry that your business competes in, marketing plays a crucial role in attracting and retaining customers. In […]
Read moreNot all marketing management gurus are alike. Some are excellent at sending tweets, some can design an Instagram post like […]
Read moreThe consulting industry has seen tremendous growth over the years. In 2020, the market size was $64.4 billion in the […]
Read moreOwning your own marketing consulting business can provide you with: freedom, flexibility and choices. That’s because when you know how […]
Read moreElevating your business above the competition can, at times, seem challenging, but guess what, it’s not impossible. There are three […]
Read moreSetting prices can be difficult for anyone, in virtually any industry. This is because cost structures are different from company […]
Read moreBusiness to business (B2B) selling has shifted significantly in recent years. Buyers are no longer reliant upon the sales team […]
Read moreIn a well-functioning business, marketing and sales work together like a well-oiled machine. While they have distinctly different functions, sales […]
Read moreCompanies that choose the customer intimacy strategy are communicating to their customers, “Choose us because we can customize our products […]
Read moreSales and marketing go hand-in-hand. That’s because the definition of marketing is to: Gain a customer, and Keep a customer. […]
Read moreB2B sales, also referred to as business-to-business sales, are sales made from one company to another. Rather than selling from […]
Read moreMarketing is critical for building a connection between a business and the consumer. Nothing else is more important in business. […]
Read moreThe job of marketing is to: 1) Gain a customer and 2) Keep a customer. Nothing else matters. And for […]
Read moreA superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]
Read moreAs part of our strategic marketing and management series including SWOT analysis, Porter’s 5 Forces, Price’s Law, Pareto Principle and […]
Read moreA superior marketing strategy and marketing plan gives your business a competitive advantage. That’s because marketing is one of the […]
Read moreHow is lead sales ratio calculated? “…for every 100 leads, Karl is going to make 12 sales. He has an […]
Read more“What is measured can be improved and what is not measured cannot be improved.” — Your Strategic Marketing Partner Below […]
Read moreWhat comes to mind when you think of the “safest car on the road”? What comes to mind when you […]
Read moreIf you could wave a magic wand and have three years pass… What do you want to end up with? […]
Read moreMany think marketing is done by a master sitting atop a mountain waiting to be struck by creative genius. While […]
Read moreEver since the first online sale was made in 1994, the eCommerce realm has changed radically. The introduction of social […]
Read moreMarketing may seem simple… Whether it’s content marketing, email marketing, pay-per-click, direct mail or social media marketing… But when the […]
Read moreMaking sales, keeping your customers coming back and boosting traffic to your business requires more than just a great marketing […]
Read moreWith so many people working, playing, and shopping online, brands are focusing more on digital marketing than ever before. And […]
Read moreOne marketing reality that many entrepreneurs aren’t aware of is that marketing touches every department in the business. That’s because […]
Read moreAre you interested in learning marketing skills — working for someone else or for yourself? Either way, marketing can help […]
Read moreMarketing is probably the most diverse career path anyone can pursue. Regardless of your background, strengths, and skills, the high […]
Read moreWork has seen a shift in recent years from education qualifications to skills requirements. And that is even more true […]
Read moreBusinesses operating in the digital age have more access to customer data than ever before. This information includes a customer’s […]
Read moreA company’s success relies heavily on the right marketing strategy supported by a robust marketing plan. That said, beginning marketers […]
Read moreOne of the most cost-effective ways to market your product or service is … A time-tested, simple business card And […]
Read moreAs you know from our other tutorials, the purpose of marketing is: To gain a customer, and To keep a […]
Read moreLocal business is the name of the game. After all, local business is what drives the local economy, jobs and […]
Read moreIf you have been in business for any amount of time … you already know .. Referral marketing can be […]
Read moreRunning a service business can be very demanding. Not only do you need the right blend of skills and industry […]
Read moreMarketing is one portion of your business that you have complete control over. You know your business, products, services and […]
Read moreAs a beginning marketer, it’s important that you choose the most convenient and low cost methods to promote your products […]
Read moreThere are two rules in guerrilla marketing. 1. There is no rule in guerrilla marketing. And, two: 2. Refer to […]
Read moreIf you have a website you probably already know about Google Tag Manager. If not, here’s the high level: What […]
Read moreWhat is the Main Purpose of SWOT Analysis? A SWOT analysis is one of the most effective, simple, and essentially […]
Read moreGoogle My Business (GMB) is an important tool that improves local search for businesses. It is an alternative to paid […]
Read moreA superior restaurant marketing strategy is absolutely crucial. Not only does it help you keep your current customers and attract […]
Read moreRecency, frequency, monetary (RFM) is one of the most powerful marketing strategies available. What does RFM mean in marketing?Also known […]
Read moreAlso known as the ‘Rule of 80 / 20’, at StrategicMarketingPartner.com we are huge fans of the Pareto Principle. If […]
Read moreMarketing’s job is to keep the sales department busy and the advertising campaigns accountable. This is why marketing literally touches […]
Read moreAfter you have identified your ideal customer, the next step is to go all-in with your customer value proposition. That […]
Read moreYou have a website — and it’s generating leads and making sales. You’ve run online ads, PPC, banner ads, maybe […]
Read moreIf you read our tutorial on how to conduct market research, you are already on your way to finding a […]
Read more This short tutorial will help you cut right to the core of finding your best customers; the ones that […]
Read more You can be certain about one thing: Your customers will respond to your price, whether they show up at […]
Read moreWe are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]
Read moreSome days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]
Read morePeople love to buy. But they don’t want to get a bad deal. In fact, the fear of getting a […]
Read moreIf you haven’t used direct mail marketing in your business, you are in for quite a nice surprise. That’s because […]
Read moreResearch shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]
Read moreIf you want to know how Porter’s five forces applies to business with examples, you have come to the right […]
Read moreEveryone knows what a website is. Getting one developed today is easier than ever. And with new technologies developing almost […]
Read moreLinkedIn boasts 750 million business users across 200 countries. They also say 65 million decision-makers use LinkedIn across 57 million […]
Read moreAlmost no other marketing strategy can be as effective as email marketing. Not just because of the low cost to […]
Read moreIf you are in our specific target market, you know we love direct mail marketing as much as we love […]
Read moreThis #shorts video is best viewed on mobile: Your website is literally a digital representation of your business. And in […]
Read moreThis #shorts video is best viewed on mobile: If you have ever wanted to know what is meant by marketing […]
Read moreEmail marketing is a great way to communicate with your customers and soon-to-be customers. And when done well, email marketing […]
Read moreThis #shorts video is best viewed on mobile: If you have ever asked what is meant by data-driven marketing, this […]
Read moreThis #shorts video is best viewed on mobile: Scientific Advertising isn’t just a term first coined in 1923. Little did […]
Read moreYour Strategic Marketing Partner refers to Prices Law for sales and the Pareto principle often. That is, your biggest results […]
Read more“Marketing and innovation produce results; all the rest are costs.”– The Father of Business Consulting Peter Drucker. Managing a business […]
Read moreNow that you have a dialed-in customer value proposition, we can focus on a more advanced marketing strategy. And since […]
Read moreYou’ve probably heard the remarkable success story of this relatively simple man named Sam Walton who created an extraordinary business […]
Read moreThis #shorts video is best viewed on mobile: The customer value proposition is the strategy a company chooses to separate […]
Read moreIf you have ever wondered what the NPS Score is, you have found the right article. In this article we […]
Read moreThis video is best watched on mobile #Shorts: Early in my career I was the Head Tennis Professional at a […]
Read moreI'm the Nice Customer ... Who is Never Coming Back ...
Read moreThis is an image of a consumer choosing from a template of options.
Read moreTHE WARNING SIGNSWebsite traffic has increased 400% in 12 months — but conversion rates have decreased 300%! THE PROBLEMTraffic is […]
Read moreNow that we know precisely how much each source of business is actually costing you, it’s time to put every […]
Read moreLet’s now look at the financial data so we can tie the marketing activities and results to the money — […]
Read moreRegardless of your goal, the first step is to dig into your data to see what really makes the most […]
Read moreYour Strategic Marketing Partner Reveals … How to Use Your ‘Big Data’ to Grow Sales, Find Hungry Buyers and Slash […]
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