Marketing Strategy

Strategy vs tactics (+examples)

Strategy is the specific plan or proposal that a company uses to achieve its goals.  Tactics are the way a […]

Read more

7 Market Penetration Strategies (+examples)

If you have ever wanted to discover market penetration strategies, you have found the right article. Today, we are going […]

Read more

How to write a market penetration strategy (5 simple steps)

If you want to know how to write a market penetration strategy, you have come to the right place. In […]

Read more

5 Market expansion strategies (+examples)

If you want to discover strategies to expand your market, you have come to the right place. In this article, […]

Read more

What does it mean to scale up a business? (+examples)

Scaling up a business is about ensuring the organization can sustain its metrics while achieving great growth.  Scaling up a […]

Read more

Best Advertising and Marketing Franchise Opportunities (22 reviews)

If you have ever wondered what the best marketing and advertising franchise opportunities are available today, you have come to […]

Read more

Growth Marketing: 4 Core Markets that Need to be in Your Strategy

If you are looking to strengthen your strategic marketing plan, you have come to the right place. In this article, […]

Read more

Monopoly vs Monopsony: The difference (+examples)

If you are looking for the difference between a monopoly and a monopsony, look no further! In this article we […]

Read more

Gross income vs. net income for bank business loans (The difference)

Does your business need more capital for inventory, equipment or scaling up your marketing growth strategy? Are you in the […]

Read more

How to Write a Marketing Plan for a New Product (Free template)

If you want to learn to write a great marketing plan for a new product, you have come to the […]

Read more

How to start your own supplement brand (Free guide)

If you have ever thought about starting your own supplement brand, you are at the right place! That ‘s because […]

Read more

How Do I Increase Sales? | 3 Strategies (+Free template)

If you want to increase sales, you have come to the right place! That’s because there are only three ways […]

Read more

Cost-Push vs. Demand-Pull Inflation: How to Know the difference

The rate at which prices of goods and services rise is called inflation.  Inflation simply means you need more money […]

Read more

5 Powerful Strategies to Increase Prices Without Losing Customers

If your expenses are rising faster than your sales revenue, you are not alone! Many business owners feel the need […]

Read more

How Do You Finance a Marketing Campaign for Business Growth? (7 ways)

If you would like to learn how to finance your marketing campaign for business growth, you have come to the […]

Read more

What Would Happen Without Free Enterprise? (6 bad things)

If you’ve ever wondered what would happen without a free enterprise system, you have come to the right place. That’s […]

Read more

How Do You Market a Country? (Malaysia vs El Salvador vs America)

If you want to market your country, you have come to the right place! You market a country by integrating […]

Read more

B2B manufacturing marketing strategy PDF (Free checklist)

There is no one-size-fits-all approach to effective manufacturing marketing.  The reason?   Because your marketing has to start with the customer. […]

Read more

Why is marketing so important in manufacturing? (+Attitude)

If you have ever wondered why marketing is so important to manufacturing, look no further. We did some research by […]

Read more

How do you do manufacturing marketing? (+easy action steps)

You have more opportunities to market your manufacturing business than ever before. And you have more options to acquire customers […]

Read more

How Can Manufacturing Companies Increase Sales? (Action plan)

In an effort to increase sales, companies implement marketing strategies such as creating new advertisements and selling more to existing […]

Read more

What are the Benefits of Sales Forecasting? (+free forecasting model)

Forecasting your sales is an art and a science. While your sales forecast might be a best guess, with using […]

Read more

The best marketing strategy in a competitive environment (Game-changer)

There has never been more competition for your customer’s time, attention and resources than today. Said another way… Right now, […]

Read more

How to make a breakthrough in business (+Checklist)

Dictionary.com defines a breakthrough as a Sudden, dramatic, and important discovery or development of achieving success in a particular activity. […]

Read more

What is Operational Excellence and Why is it Important?

If you read our tutorial on choosing your customer value proposition, you already know the three fundamental business models are: […]

Read more

Full Strategic Marketing Plan Example (Analysis, Strategy, Forecast, Budget)

If you’ve ever wondered what a robust marketing plan looks like, you have come to the right place.  In this […]

Read more

How is “Free” used in marketing? (5 clever strategies)

“You get a car, she gets a car, everybody gets a car!” – Oprah Winfrey Oprah once gifted 300 audience […]

Read more

What is Meant by Product Leadership? (+Action steps)

Elevating your business above the competition can, at times, seem challenging, but guess what, it’s not impossible. There are three […]

Read more

How is price used to segment markets? (+Services)

Setting prices can be difficult for anyone, in virtually any industry.  This is because cost structures are different from company […]

Read more

How does B2B get new customers? (Free strategy)

Business to business (B2B) selling has shifted significantly in recent years.  Buyers are no longer reliant upon the sales team […]

Read more

Marketing Strategy vs. Sales Strategy

In a well-functioning business, marketing and sales work together like a well-oiled machine. While they have distinctly different functions, sales […]

Read more

What is the Customer Intimacy Strategy? (+9 Strategies)

Companies that choose the customer intimacy strategy are communicating to their customers, “Choose us because we can customize our products […]

Read more

What are Marketing Strategies to Increase Sales?

Sales and marketing go hand-in-hand.  That’s because the definition of marketing is to: Gain a customer, and  Keep a customer. […]

Read more

Increase B2B Sales with this Marketing Strategy (Works every time)

B2B sales, also referred to as business-to-business sales, are sales made from one company to another. Rather than selling from […]

Read more

Marketing Strategy vs Tactics (The difference)

Marketing is critical for building a connection between a business and the consumer.  Nothing else is more important in business.  […]

Read more

How Do You Target New Customers? (6 simple steps)

The job of marketing is to: 1) Gain a customer and 2) Keep a customer. Nothing else matters. And for […]

Read more

How to Attract More Students to Your School (action plan)

A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]

Read more

What is Kotter’s 8 Step Change Model? (Explained)

As part of our strategic marketing and management series including SWOT analysis, Porter’s 5 Forces, Price’s Law, Pareto Principle and […]

Read more

How Can Marketing Improve Business (6 ways for growth)

A superior marketing strategy and marketing plan gives your business a competitive advantage. That’s because marketing is one of the […]

Read more

What U.S. States Have the Most Economic Freedom?

Starting a successful business can be challenging for many reasons. This explains why the U.S. Small Business Administration report found […]

Read more

Why marketing strategy is important

If you could wave a magic wand and have three years pass…  What do you want to end up with? […]

Read more

What Exactly is Free Enterprise?

Also known as a free market, free enterprise forms the basis of capitalism. And for a freedom-loving marketing professional, few […]

Read more

Marketing Strategy vs. Marketing Plan? (The Difference)

A company’s success relies heavily on the right marketing strategy supported by a robust marketing plan. That said, beginning marketers […]

Read more

Marketing strategy to attract customers (List of 12 ways)

As you know from our other tutorials, the purpose of marketing is: To gain a customer, and To keep a […]

Read more

How Do You Do Referral Marketing?

If you have been in business for any amount of time … you already know .. Referral marketing can be […]

Read more

What is the Main Purpose of SWOT Analysis? (Examples)

What is the Main Purpose of SWOT Analysis? A SWOT analysis is one of the most effective, simple, and essentially […]

Read more

How does the 80/20 rule apply to marketing? (Pareto Principle)

Also known as the ‘Rule of 80 / 20’, at StrategicMarketingPartner.com we are huge fans of the Pareto Principle. If […]

Read more

How to Conduct Market Research for your Business Idea

 This short tutorial will help you cut right to the core of finding your best customers; the ones that […]

Read more

Customer Intimacy Strategy Examples (6 Companies)

Research shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]

Read more

Porter’s five forces examples (Suppliers, competitors, substitutes, more)

If you want to know how Porter’s five forces applies to business with examples, you have come to the right […]

Read more

Email marketing strategies and tactics (+examples)

Almost no other marketing strategy can be as effective as email marketing. Not just because of the low cost to […]

Read more

8 Marketing Lessons Learned from John Wick

If you haven’t heard of John Wick, it’s probably because the producers know exactly who their audience is. And you […]

Read more

What is online website marketing? (+Action plan)

This #shorts video is best viewed on mobile: Your website is literally a digital representation of your business. And in […]

Read more

What is meant by marketing strategy? (+examples)

This #shorts video is best viewed on mobile: If you have ever wanted to know what is meant by marketing […]

Read more

5 Marketing Strategies for Business Survival During a Recession

“Marketing and innovation produce results; all the rest are costs.”– The Father of Business Consulting Peter Drucker. Managing a business […]

Read more

Sam Walton’s simple business philosophy

You’ve probably heard the remarkable success story of this relatively simple man named Sam Walton who created an extraordinary business […]

Read more

The 3 three categories of value proposition; Customer Intimacy, Operational Excellence and Product Leadership

This #shorts video is best viewed on mobile: The customer value proposition is the strategy a company chooses to separate […]

Read more

FREE Marketing Budget and Sample Template

You'll get the exact template we use to manage multiple million-dollar marketing departments.

Join our email list and get yours, FREE, instant download, easy access, no hassles.

Please wait...

Thank you! Check your inbox in about 2 minutes.

Categories: