What Does the Marketing Department Do in a Company? (10 functions)
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Sales and marketing go hand-in-hand.
That’s because the definition of marketing is to:
Both of the functions of marketing require a sale to be made.
12 Marketing strategies to increase sales:
With the right marketing strategies, focused on how your customers like to communicate with you, the energy and efforts directed to your marketing strategy will directly determine your sales and the success of your business.
If increasing sales is your top priority, then this will affect your marketing strategy.
When you have your marketing goals set at the highest level, a.k.a., your marketing strategy, your marketing tactics and sales plan will become much clearer.
The following marketing strategies to increase sales will help.
Below are some proven marketing strategies to increase product sales and revenue;
Most people create marketing strategies tailored to convince new customers into buying their products. However, the cost of acquiring new customers is significantly higher compared to the cost of marketing to your existing customers.
Therefore, your marketing strategies should also reach out to existing customers.
Always be proactive and reach out regularly. Don't be afraid to ask them if they need some service or introduce them to your new products.
Targeting new customers is easier once you understand the basics of marketing. First, focus on your customer value proposition and the unique value that you provide to your target market. Second, determine exactly who your ideal customer is and identify where they are so you can communicate your value proposition. Third, focus relentlessly on testing new marketplaces in order to find message-market fit. (The first rule of marketing.)
One of the best ways of showcasing your products to prospects and returning customers is by creating examples or mock-ups of your product. Product samples not only provide an opportunity to explain your product features and details to target customers but also allows you to demonstrate real-life applications of the product.
Fortunately, product mock-ups can be used with both traditional and digital marketing methods. You can use them on magazines, billboards, banners, social media posts, email marketing, and other marketing methods. To succeed with samples, work with experienced graphic designers who understand your goal.
4. Provide 3rd Party Credibility and Buyer Confidence
The main goal of marketing your products/services is to convert a fan into a customer or service user. However, doing this requires that you develop a unique value proposition. This involves identifying your customer's or target audience's pain points and convincing them how your product can alleviate their pressing needs. Explain to them what they should expect after purchasing your products.
That said, regardless of your business niche, the following three pain points are universally applicable;
5. Use Video Marketing for Education and to Build Your Audience
Unlike before, video marketing is making a buzz in the digital marketing world. While it may be tasking to create product videos, you don't have to undergo the tough hassle. You can simply repurpose your already created blog content into short clips for use on various social media platforms. Good video content includes;
6. Leverage Daily Updates Through Stories
You should also take advantage of the explosion of social media marketing opportunities to increase product sales. Currently, more than 80% of social media users follow business accounts on Instagram, Facebook, or Twitter. Based on these figures, you have an awesome opportunity to meet and connect with prospective customers through various advertising options on these platforms.
Instagram stories is a unique marketing option that can reach daily platform users. They provide an easy way of reaching and influencing your Instagram audience both directly and indirectly. Apart from paid ads that appear as stories, sharing your products and services on your brand account' stories also nurtures your audience, making it easy to convert them.
Like paid ads, they are an effective and reliable way of gaining immediate sales or increasing customer interest. The "swipe up" feature is a perfect addition, as it turns Instagram followers into warm leads.
7. Personalize the Customer Experience
General marketing approaches are rarely effective in the current digital age. One of the best ways to connect with prospects who relate to your brand products and services is through personalization.
You can definitely create an effective buyer persona and identify your target audience on various social platforms while staying within the limits of GDPR. Make use of these sources to gather demographic information;
Running an effective marketing strategy that increases sales requires that you keep up with the constantly changing marketing trends and evolving customer behavior. That aside, you should take advantage of modern marketing tools that make it easy to reach and connect with your target audience.