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Building a Marketing Department for a Manufacturing Company (10 step guide)

Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]

How to evaluate a company’s stock performance (Cisco vs Juniper)

A financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]

What Does the Marketing Department Do in a Company? (10 functions)

Marketing departments are different among companies based on the business size and marketing strategy.  Some marketing departments are entirely in-house, […]

How to Structure Your Marketing Department

Regardless of the industry that your business aligns with, marketing plays a crucial role in attracting and retaining customers. However, […]

How ratios are used in business and marketing (+6 important formulas)

Not all marketing management gurus are alike.  Some are excellent at sending tweets, some can design an Instagram post like […]