“Marketing and innovation produce results; all the rest are costs.” – The Father of Business Consulting Peter Drucker. Even for an essential business, adapting and
This awesome strategy is by Sam Hirschberg, MBA. For some great conversations, tips and strategies, follow Sam on Twitter. Now that you have a dialed-in
Rule 1: Commit to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by
The customer value proposition is… The strategy a company chooses to separate themselves from the competition This is based on how the customer defines value,
Now that you have a rock-solid customer value proposition, you can get to work digging a deep trench into your market position by gaining more
Early in my career I was the Head Tennis Professional at a prestigious AAA Five Diamond resort in southern California. I worked for this tennis
“I’m a nice customer. You all know me… I’m the one who never complains, no matter what kind of service I get. I’ll go into
In today’s era of Big Data, wading through piles of information and knowing what to focus on is often half the battle — literally leading
THE WARNING SIGNS Website traffic has increased 400% in 12 months — but conversion rates have decreased 300%! THE PROBLEM Traffic is going up but
Now that we know precisely how much each source of business is actually costing you, it’s time to put every source to work against each
