Superior Marketing Plans, Strategy, Tactics, and more

Building a Marketing Department for a Manufacturing Company (10 step guide)

Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]

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How to evaluate a company’s stock performance (Cisco vs Juniper)

A financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]

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What Does the Marketing Department Do in a Company? (10 functions)

Marketing departments are different among companies based on the business size and marketing strategy.  Some marketing departments are entirely in-house, […]

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How to Structure Your Marketing Department

Regardless of the industry that your business aligns with, marketing plays a crucial role in attracting and retaining customers. However, […]

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How ratios are used in business and marketing (+6 important formulas)

Not all marketing management gurus are alike.  Some are excellent at sending tweets, some can design an Instagram post like […]

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How To Become a Marketing Consultant

The consulting industry has seen tremendous growth over the years.  In 2020, the market size was $64.4 billion in the […]

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How to Make Money as a Marketing Consultant (3 big ways)

When done right, owning your own marketing consulting business can provide you with freedom, flexibility and choices in your career. […]

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What is Meant by Product Leadership? (+Action steps)

Elevating your business above the competition can, at times, seem challenging, but guess what, it’s not impossible. There are three […]

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How is price used to segment markets? (+Services)

Setting prices can be difficult for anyone, in virtually any industry.  This is because cost structures are different from company […]

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How does B2B get new customers? (Free strategy)

Business to business (B2B) selling has shifted significantly in recent years.  Buyers are no longer reliant upon the sales team […]

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