Superior Marketing Plans, Strategy, Tactics, and more
Building a Marketing Department for a Manufacturing Company (10 step guide)
Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]
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How to evaluate a company’s stock performance (Cisco vs Juniper)
A financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]
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What Does the Marketing Department Do in a Company? (10 functions)
Marketing departments are different among companies based on the business size and marketing strategy. Some marketing departments are entirely in-house, […]
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How to Structure Your Marketing Department
Regardless of the industry that your business aligns with, marketing plays a crucial role in attracting and retaining customers. However, […]
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How ratios are used in business and marketing (+6 important formulas)
Not all marketing management gurus are alike. Some are excellent at sending tweets, some can design an Instagram post like […]
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How To Become a Marketing Consultant
The consulting industry has seen tremendous growth over the years. In 2020, the market size was $64.4 billion in the […]
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How to Make Money as a Marketing Consultant (3 big ways)
When done right, owning your own marketing consulting business can provide you with freedom, flexibility and choices in your career. […]
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What is Meant by Product Leadership? (+Action steps)
Elevating your business above the competition can, at times, seem challenging, but guess what, it’s not impossible. There are three […]
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How is price used to segment markets? (+Services)
Setting prices can be difficult for anyone, in virtually any industry. This is because cost structures are different from company […]
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How does B2B get new customers? (Free strategy)
Business to business (B2B) selling has shifted significantly in recent years. Buyers are no longer reliant upon the sales team […]
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