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Why marketing strategy is important

If you could wave a magic wand and have three years pass…  What do you want to end up with? […]

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What Exactly is Free Enterprise?

Also known as a free market, free enterprise forms the basis of capitalism. And for a freedom-loving marketing professional, few […]

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What is Free Enterprise in Marketing? (Answered!)

Free enterprise is an economic system driven by the laws of supply and demand This contrasts with the command economy, […]

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What Are The Top 5 Marketing Activities? (For big results)

Great marketing can make or break a business. Without proper marketing, you have no way to reach new customers, keep […]

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How to make a breakthrough in business (+Checklist)

Dictionary.com defines a breakthrough as a Sudden, dramatic, and important discovery or development of achieving success in a particular activity. […]

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What is Operational Excellence and Why is it Important?

If you read our tutorial on choosing your customer value proposition, you already know the three fundamental business models are: […]

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What Does a Marketing Consultant Do? (5 skills)

Marketing consultants are the bridge between what your business is now, and what you want your business to become. Core […]

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What are the Regulatory Laws of Advertising? (+7 email rules)

Depending upon the size of the company you represent, if you handle marketing you have undoubtedly worked with lawyers. Not […]

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Full Strategic Marketing Plan Example (Analysis, Strategy, Forecast, Budget)

If you’ve ever wondered what a robust marketing plan looks like, you have come to the right place.  In this […]

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How is “Free” used in marketing? (5 clever strategies)

“You get a car, she gets a car, everybody gets a car!” – Oprah Winfrey Oprah once gifted 300 audience […]

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The Ultimate Marketing Plan Checklist PDF (Free download)

Marketing is undoubtedly the best way to grow a business.  A solid marketing strategy can transform your business and turn […]

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How Do You Write a Unique Selling Proposition (USP)?

As a business owner or a marketer, having direct competitors is a standard situation.  So, how do you let your […]

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