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Choose Free Enterprise
Why marketing strategy is important
If you could wave a magic wand and have three years pass… What do you want to end up with? […]
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What Exactly is Free Enterprise?
Also known as a free market, free enterprise forms the basis of capitalism. And for a freedom-loving marketing professional, few […]
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What is Free Enterprise in Marketing?
Free enterprise is an economic system driven by the laws of demand and supply. This contrasts with the command economy, […]
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What are Marketing Strategies to Increase Sales?
Sales and marketing go hand-in-hand. That’s because the definition of marketing is to: Gain a customer, and Keep a customer. […]
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Increase B2B Sales with this Marketing Strategy (Works every time)
B2B sales, also referred to as business-to-business sales, are sales made from one company to another. Rather than selling from […]
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Marketing Strategy vs Tactics
Marketing is critical for building a connection between a business and the consumer. Nothing else is more important in business. […]
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How Do You Target New Customers? (6 simple steps)
The job of marketing is to: 1) Gain a customer and 2) Keep a customer. Nothing else matters. And for […]
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How to Attract More Students to Your School (action plan)
A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]
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What is Kotter’s 8 Step Change Model? (Explained)
As part of our strategic marketing and management series including SWOT analysis, Porter’s 5 Forces, Price’s Law, Pareto Principle and […]
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How Can Marketing Improve Business (6 ways for growth)
A superior marketing strategy and marketing plan gives your business a competitive advantage. That’s because marketing is one of the […]
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How do I sell successfully on Walmart?
Walmart is a household name. Walmart.com says that 95% of the population shops at Walmart. Regardless of where you live, […]
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What U.S. States Have the Most Economic Freedom?
Starting a successful business can be challenging for many reasons. This explains why the U.S. Small Business Administration report found […]
Read More »Recent Blogs
How to increase website conversion rates (examples and guide)
You have a website — and it’s generating leads and making sales. You’ve run online ads, PPC, banner ads, maybe […]
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3 Sneaky “Psychological Pricing Tricks” Businesses use to Increase Sales
You can be certain about one thing: Your customers will respond to your price, whether they show up at […]
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Unique Selling Proposition vs. Value Proposition (with examples)
We are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]
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Your Customer Value Proposition; Customer Intimacy, Operational Excellence and Product Leadership
Your Customer Value Proposition; Customer Intimacy, Operational Excellence and Product Leadership This #shorts video is best viewed on mobile: The […]
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What Do Your Customers Really Think About You? Here’s How To Find Out …
Now that you have a rock-solid customer value proposition, you can get to work digging a deep trench into your […]
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I’m the Nice Customer … Who is Never Coming Back …
“I’m a nice customer. You all know me… I’m the one who never complains, no matter what kind of service […]
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