Marketing Department

How to Advertise Your Private School (9 ways)

Advertising your private school serves an important part in gaining new students. And today, if you’d like some strong tips […]

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Current ratio for the manufacturing industry (+examples)

If you are looking to find the best current ratio for the manufacturing industry, you have come to the right […]

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Google Maps vs Google Business Profile (the difference)

Google Maps and Google Business Profile are Google’s leading business and navigation services. What’s the difference between them? In this […]

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How to structure your ecommerce marketing department (Free model)

If you have the task of structuring your team into the best ecommerce marketing department possible, congratulations on your success! […]

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Market penetration vs market expansion (the difference)

If you have ever wondered what the difference is between market penetration and market expansion, you have come to the […]

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What Are Growth Hacks in Marketing? (examples+plan)

Growth hacking in marketing involves using minimal resources to achieve maximum results.  The growth hack in marketing buzzword is largely […]

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How Do I Request Survey Participation in an Email? (Free template)

So, you’ve been given a list of customers to email and it’s up to you to ask them to fill […]

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How to Create an Online Survey Using Google Forms (+example)

If you have ever wondered if you can create an online survey in Google Forms, you have come to the […]

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How to Market a City (Free 5-step plan)

If you are looking for a simple, effective way to market your city, you have come to the right place! […]

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How Do You Fund a Marketing Campaign? (Solved!)

Nothing is more exciting than funding a marketing campaign that has the ability to create new growth in customers and […]

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Public relations marketing examples (4 PR strategies)

If you want to develop your public relations marketing strategy, you have absolutely come to the right place. In this […]

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How public relations (PR) is used in marketing (+examples)

If you have ever wondered if a public relations campaign makes sense for your marketing, you have come to the […]

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Why Is Budgeting Important to a Business? (+free template)

A business is often filled with excitement, enthusiasm, and optimism.  However, it becomes harder to achieve goals without a well-thought-out […]

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What is Forecasting in Manufacturing Best Practices? (+Free model)

In addition to an annual SWOT analysis, forecasting is one of the most important planning activities for most manufacturers.  After […]

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How Do You Brand a Manufacturing Company? (7 action steps)

Congratulations! Your manufacturing business is making products and ready to generate sales! In fact, we believe now is one of […]

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What Are The Top 5 Marketing Activities? (For big results)

Great marketing can make or break a business. Without proper marketing, you have no way to reach new customers, keep […]

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What are the Regulatory Laws of Advertising? (+7 email rules)

Depending upon the size of the company you represent, if you handle marketing you have undoubtedly worked with lawyers. Not […]

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The Ultimate Marketing Plan Checklist PDF (Free download)

Marketing is undoubtedly the best way to grow a business.  A solid marketing strategy can transform your business and turn […]

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How Do You Write a Unique Selling Proposition (USP)?

As a business owner or a marketer, having direct competitors is a standard situation.  So, how do you let your […]

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How to Write a Real Estate Marketing Plan (More sales!)

Like in any other business, you should have a real estate marketing plan for your real estate business. A detailed […]

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Marketing Department Budget Sample and Template PDF (Free)

A budget is one of the first steps to getting your marketing department strategy in order.  In fact, realized or […]

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Sales and Marketing Department in a Manufacturing Company

Sales and marketing are critical to any company.  Especially a manufacturing company. While every department under the roof — accounting, […]

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How Can I Promote My Business in the Local Area? 

Running a business requires that you wear many hats, including that of a marketer.  Competing for local customers with other […]

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Building a Marketing Department for a Manufacturing Company (10 step guide)

Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]

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What Does the Marketing Department Do in a Company? (10 functions)

Marketing departments are different among companies based on the business size and marketing strategy.  Some marketing departments are entirely in-house, […]

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How to Structure Your Marketing Department (the plan)

Regardless of the industry that your business competes in, marketing plays a crucial role in attracting and retaining customers. In […]

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How ratios are used in business and marketing (+6 important formulas)

Not all marketing management gurus are alike.  Some are excellent at sending tweets, some can design an Instagram post like […]

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How do I sell successfully on Walmart?

Walmart is a household name. Walmart.com says that 95% of the population shops at Walmart. Regardless of where you live, […]

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Marketing for Sales: Lead to sales conversion rate template

How is lead sales ratio calculated? “…for every 100 leads, Karl is going to make 12 sales.  He has an […]

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How marketing supports the sales department (Free template)

“What is measured can be improved and what is not measured cannot be improved.” — Your Strategic Marketing Partner Below […]

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Best Strategies for Ecommerce Marketing (Free template)

Ever since the first online sale was made in 1994, the eCommerce realm has changed radically. The introduction of social […]

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What Are the Best Marketing Tools?

Making sales, keeping your customers coming back and boosting traffic to your business requires more than just a great marketing […]

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Marketing Analytics vs. Business Analytics (helpful examples)

Businesses operating in the digital age have more access to customer data than ever before. This information includes a customer’s […]

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Market with business cards (12 clever ways)

One of the most cost-effective ways to market your product or service is … A time-tested, simple business card And […]

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Local Marketing Ideas for Small Business (+amazing examples)

Local business is the name of the game. After all, local business is what drives the local economy, jobs and […]

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How Do You Market a Service Business? (With Helpful Examples)

Running a service business can be very demanding. Not only do you need the right blend of skills and industry […]

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Recency, frequency, monetary (RFM) | Marketing analysis

Recency, frequency, monetary (RFM) is one of the most powerful marketing strategies available. What does RFM mean in marketing?Also known […]

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5 Important Key Performance Indicators (KPIs) in Marketing

Marketing’s job is to keep the sales department busy and the advertising campaigns accountable. This is why marketing literally touches […]

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What is the marketing mix and why is it important? | The 4 P’s of marketing

After you have identified your ideal customer, the next step is to go all-in with your customer value proposition. That […]

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How to increase website conversion rates (examples and guide)

You have a website — and it’s generating leads and making sales.  You’ve run online ads, PPC, banner ads, maybe […]

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What are the goals of your pricing strategy? (4 options)

One of the most important decisions your business can make is setting your prices. If the prices are too low, […]

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3 Sneaky “Psychological Pricing Tricks” Businesses use to Increase Sales

 You can be certain about one thing: Your customers will respond to your price, whether they show up at […]

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Website marketing with helpful examples and a sample marketing plan

Everyone knows what a website is. Getting one developed today is easier than ever. And with new technologies developing almost […]

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LinkedIn advertising examples with helpful illustrative guide

LinkedIn boasts 750 million business users across 200 countries. They also say 65 million decision-makers use LinkedIn across 57 million […]

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7 Strategies to start email marketing (Free guide)

Email marketing is a great way to communicate with your customers and soon-to-be customers. And when done well, email marketing […]

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Skyrocket Your Success Using Price’s Law for Your Sales and Marketing (+examples)

Your Strategic Marketing Partner refers to Prices Law for sales and the Pareto principle often. That is, your biggest results […]

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Why is Decision Modeling Important in Business? (+examples)

Decision Modeling in Business In today’s era of data driven marketing, wading through piles of information and knowing what to […]

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Step #4: Develop Your Strategic Action Plan

THE WARNING SIGNSWebsite traffic has increased 400% in 12 months — but conversion rates have decreased 300%! THE PROBLEMTraffic is […]

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Step #3: Slash Wasted Spending and Boost Sales

Now that we know precisely how much each source of business is actually costing you, it’s time to put every […]

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Step #2: Make Financial Sense of Your Marketing ‘Big Data’

Let’s now look at the financial data so we can tie the marketing activities and results to the money — […]

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Step #1: What Does ‘Big Marketing Data’ Look Like?

Regardless of your goal, the first step is to dig into your data to see what really makes the most […]

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Your Strategic Marketing Partner Reveals

Your Strategic Marketing Partner Reveals … How to Use Your ‘Big Data’ to Grow Sales, Find Hungry Buyers and Slash […]

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FREE Marketing Budget and Sample Template

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