Marketing Department

What Are The Top 5 Marketing Activities? (For big results)

Great marketing can make or break a business. Without proper marketing, you have no way to reach new customers, keep […]

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How Do You Write a Unique Selling Proposition (USP)?

As a business owner or a marketer, having direct competitors is a standard situation.  So, how do you let your […]

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Marketing Department Budget Sample and Template (PDF)

A budget is one of the first steps to getting your marketing department strategy in order.  In fact, realized or […]

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Sales and Marketing Department in a Manufacturing Company

Sales and marketing are critical to any company.  Especially a manufacturing company. While every department under the roof — accounting, […]

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Building a Marketing Department for a Manufacturing Company (10 step guide)

Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]

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What Does the Marketing Department Do in a Company? (10 functions)

Marketing departments are different among companies based on the business size and marketing strategy.  Some marketing departments are entirely in-house, […]

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How to Structure Your Marketing Department

Regardless of the industry that your business aligns with, marketing plays a crucial role in attracting and retaining customers. However, […]

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What is the marketing mix and why is it important? | The 4 P’s of marketing

After you have identified your ideal customer, the next step is to go all-in with your customer value proposition. That […]

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What are the goals of your pricing strategy?

One of the most important decisions your business can make is setting your prices. If the prices are too low, […]

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3 Sneaky “Psychological Pricing Tricks” Businesses use to Increase Sales

 You can be certain about one thing: Your customers will respond to your price, whether they show up at […]

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Step #4: Develop Your Strategic Action Plan

THE WARNING SIGNSWebsite traffic has increased 400% in 12 months — but conversion rates have decreased 300%! THE PROBLEMTraffic is […]

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Step #3: Slash Wasted Spending and Boost Sales

Now that we know precisely how much each source of business is actually costing you, it’s time to put every […]

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Step #2: Make Financial Sense of Your Marketing ‘Big Data’

Let’s now look at the financial data so we can tie the marketing activities and results to the money — […]

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Step #1: What Does ‘Big Marketing Data’ Look Like?

Regardless of your goal, the first step is to dig into your data to see what really makes the most […]

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Your Strategic Marketing Partner Reveals

Your Strategic Marketing Partner Reveals … How to Use Your ‘Big Data’ to Grow Sales, Find Hungry Buyers and Slash […]

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