Making sales, keeping your customers coming back and boosting traffic to your business requires more than just a great marketing strategy.
You also need some helpful tools.
Fortunately, technology has given marketers a wide range of powerful tools that can make the job of marketing easier.
Here are 13 of the best tools every marketer needs:
Google Tag manager
Google My Business
SproutSocial, Hootsuite, or dlvr.it
A trusted vendor to handle direct mail
Unbounce or Optimizely
Canva or photoshop
Zerys.com, Upwork or Fiverr
Excel, Google sheets or other data management software
What are the Primary Tools of Marketing? (By marketing strategy)
With so many digital marketing tools to choose from, it’s crucial to understand the primary ones that could guarantee your business’s survival.
That is, gaining new customers, growing sales and keeping customers coming back.
Nothing else is more important.
Let’s discuss the primary category of tools that you absolutely must use in your business in order to meet the all-important job of marketing:
Gain a customer
Keep a customer
Important marketing tools fall into the following categories.
Online advertising. With online ad tools, you can easily manage your PPC campaigns, display ads, native advertising and view reports.
Lead enrichment. These tools help pull users’ data from sites to understand your visitors’ behavior better.
Graphics creation. With users’ concentration span continually shortening, you need to make the most out of visuals, including memes and graphics, to improve social marketing.
Social media marketing. Such solutions help create and manage posts, and more importantly, perform analytics to gauge your impact.
Search engine optimization (SEO). These tools help boost your search results and optimize content, for instance, using proper keywords.
Email marketing. These marketing tools are fantastic for lead nurturing.
Offline marketing. This includes several major categories of marketing that we will address in other tutorials. For now, you can categorize these as direct mail, advertising, print, radio, TV and similar.
Conversion optimization. Even the slightest tweaks to your landing pages can increase conversions. For instance, changing the color of your CTA button could reduce the bounce rate and increase sign-up actions.
Customer relationship management. These tools centralize all your customer data, making it easier to focus on building relationships rather than data entry.
The Top 5 Most Essential Marketing Tools
Let’s now look at the top 5 most important marketing tools, and how you can get them bringing you sales and new customers starting immediately.
1. HubSpot, Wordpress, Shopify or other similar enterprise-type tool
Let's talk about Hubspot, assuming you have a CRM, CMS, shopping site or something similar set up.
HubSpot is a marketing platform that can help you manage different marketing channels, potentially gain more traffic and may improve conversions. If you have Wordpress or Shopify you probably don't need Hubspot.
Here’s a few features:
Free. HubSpot is a free customer relationship management (CRM) software with a wide range of capabilities.
Content management. This tool lets you work on data using one dashboard. It offers pre-built templates and allows you to work on blogs, emails and manage your site pages.
Search engine optimization. With HubSpot, you can check which keywords and content will help you rank high on search engine results.
Automation. This platform has automation capabilities. From workflow email sequences and chatbots to personalized automated emails.
Form-building. HubSpot makes collecting customer details on forms easy to track.
Landing pages. With HubSpot, you can optimize landing pages in various ways, e.g., changing content based on the type of user.
The number of visitors. With the user metric, you can find out how many people have been to your site. Moreover, you could check the number of sessions. Click the Audience menu then Overview, then choose whether to view sessions or visitors.
Average session and pages. You can view how many pages the users choose to visit and how long they spend using your website.
With Google Analytics, you can examine existing and new users. An increase in the latter means that your content is doing well. For returning users, this could mean an improvement in lifetime value.
Bounce rate. Extreme bounce rates are bad for business. If this is the case, it helps to find out the underlying problem, whether it’s poor content or lack of CTAs, then address it immediately.
Organic vs. paid search visitors. While both metrics are important, you should be working toward organic search because of its sustainability.
Email marketing is one of the most dependable strategies, as it offers an easy to track ROI for each dollar your company spends. And what better way to adopt email marketing than with Mailchimp. Here’s why Mailerlite beats other email marketing tools.
You can create and manage registration forms using the form builder tool
Mailerlite’s email editor has pre-built email templates
Its email automation feature helps build your brand and increase retention and sales through feedback and recommendation emails.
Monitor your impact using email campaigns, Ad and automation reports.
Streamline your marketing processes by fusing with third-party tools.
Dlvr.it is a simple social media management tool that helps businesses implement their social media strategies smoothly by monitoring, reporting, and planning.
Here’s a list of reasons why your business needs this marketing tool.
Engagement. Dlvr.it lets you monitor user engagement across various social media platforms. These messages are centralized, allowing your marketing team to access them easily and respond quickly.
Reporting is another key benefit of dlvr.it. Like monitoring, this tool collects data such as page clicks and followers into one reporting interface.
Take advantage of the post-scheduling feature to increase user engagement.
Dlvr.it plugin makes sharing posts an easy process.
Collaboration. This tool lets you add other team members and assign responsibilities.
5. Search Console
Remember when we talked about the significance of organic search results? Google’s search console is precisely the marketing tool you need to manage your rankings. Moreover, it can help you achieve your digital marketing tools as it:
Search console is a free service by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.
You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
Search console can help you:
Confirm that Google can find your site
Request indexing of new or updated content
View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more
Receive alerts when Google encounters indexing, spam, or other issues on your site
Show you which sites link to your website
Marketing tools are time-saving and help produce reliable marketing outcomes. Moreover, these solutions ensure your business remains competitive in today’s dynamic marketing landscape. Finally, whether you need to improve your rankings or need data to guide your strategic planning, using these five tools will make the execution process smoother, all while increasing your team’s collaboration.
Gaining a basic education in most of these tools can help you best match the tool with the project, as needed. While it isn't necessary to be a master of all these tools, the goal of every marketer is to find tools when you need them in order to get maximum results, while getting you closer to your specialized marketing goals.
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