Marketing Push vs. Pull Strategies (the Difference)
If you have ever wanted to know the difference between a marketing push and a marketing pull strategy, you are […]
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If you have been in manufacturing for any amount of time, you know that there are government agencies that oversee business activities.
Ranging from the types of products you can and cannot produce, materials that can and cannot be used, to whom you can and cannot sell, to how you advertise your products to market segments, government agencies are supposed to provide a certain level of balance to the marketplace.
This list is by no means a complete list, but will provide a list of the most common government agencies that put rules and regulations on manufacturers. Here are those agencies:
For your convenience, here is an image file of all the government agencies:
Here are the agencies and their website address in text format:
Government Agency | Website address: | |
1 | Food and Drug Administration (FDA) | www.FDA.gov |
2 | Environmental Protection Agency (EPA) | www.EPA.gov |
3 | Consumer Product Safety Commission (CPSC) | www.CPSC.gov |
4 | Federal Trade Commission (FTC) | www.FTC.gov |
5 | Occupational Safety and Health Administration (OSHA) | www.OSHA.gov |
6 | National Highway Traffic Safety Administration (NHTSA) | www.NHTSA.gov |
7 | National Institute for Occupational Safety and Health (NIOSH) | www.NIOSH.gov |
8 | United States Department of Agriculture (USDA) | www.USDA.gov |
9 | Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) | www.ATF.gov |
10 | Centers for Medicare and Medicaid Services (CMS) | www.CMS.gov |
11 | Mine Safety and Health Administration (MSHA | www.MSHA.gov |
12 | National Institutes of Health (NIH) | www.NIH.gov |
13 | Department of Transportation (DOT) | www.DOT.gov |
14 | Federal Aviation Administration (FAA) | www.FAA.gov |
15 | Federal Energy Regulatory Commission (FERC) | www.FERC.gov |
16 | Federal Railroad Administration (FRA) | www.FRA.gov |
17 | United States Postal Service (USPS) | www.USPS.gov |
18 | Federal Motor Carrier Safety Administration (FMCSA) | www.FMCSA.gov |
19 | Nuclear Regulatory Commission (NRC) | www.NRC.gov |
20 | United States Fish and Wildlife Service (USFWS) | www.USFWS.gov |
21 | Federal Communications Commission (FCC) | www.FCC.gov |
Another government that puts out a lot of regulations and rules on business is California. In particular, they have pushed out their California Consumer Privacy Act of 2018 (CCPA). You can get more information about this here.
And if you sell certain products, then you may fall under California’s Proposition 65 rule. Their regulation covers pretty much everything and you can get more information about the additives here and about Proposition 65 here.
As a marketer, you undoubtedly will be affected by marketing rules and regulations.
One of the biggest and most important that affects us all is the CAN-SPAM Act. If it is violated it carries absolutely punishing fines. If you aren’t aware of it, you need to be. Just go here for more information:
Go here for a very helpful article about the regulatory laws of advertising:
What are the regulatory laws of advertising (+7 email rules)
For an excellent article about developing your advertising strategy and a free plan, go here:
The 5 Steps of Advertising (Free guide)
For another excellent article on executing superior marketing and advertising plans, go here: