Beginners Guide to Marketing (+7 easy steps)
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Become a Strategic Marketing Partner: Learn More
So, you've been given a list of customers to email and it's up to you to ask them to fill out an online survey.
You might be using Google Forms, Survey Monkey or another online survey tool.
Regardless, you've been asked to write an email that asks the customer if they can participate in a survey about the most recent new product release (or whatever the topic).
But, how do you request survey participation in an email?
You can request survey participation in an email by: 1. Having a clear email subject line, 2. A welcoming introduction to the survey, 3. Provide a brief overview with clear expectations and 4. A simple call to action.
Your job is to create the email to be clear, professional and compelling, in order to get the most valuable customer feedback possible.
To accomplish this successfully, follow these six simple steps:
Explain the topic of your survey in as much detail as possible, including:
As the recipient's first words, your email subject line needs to be clear, concise, and relevant.
If you are new to email marketing, go here for a plan for getting started with your email marketing strategy.
Here is a snapshot of the formatted text for your use:
For your convenience, here is the text for you to copy and paste, and make it your own:
Your email template:
Subject: About your [PRODUCT NAME] order
Prehead: Why did you choose [PRODUCT NAME]?
We are sending you this email today to learn more about your reasons for choosing [PRODUCT NAME]. That's because it's our top goal to deliver you the highest quality product, supported by a great experience.
We would be grateful to you if you would let us know in this short survey why you chose [PRODUCT NAME]. This survey has one question and should take you about 20 seconds to complete:
Answer the 1-Question Survey about Why You Chose [PRODUCT NAME]
Thank you so much Bob.
As always, if you need anything, please ask. We are happy to help!
Your XYZ Widget Team
It's also important to let people know that they won't have to spend too much time on the survey. If you expect it will take them more than 15 minutes, offer a $5 gift card for their participation.
You should also explain what value they will get from participating in the study. This could be anything from helping you understand the market better or experimenting with new products and services.
You can also promise them that their information will remain private and confidential; however, do not promise anything about confidentiality before you know whether your data will be protected by law!
Confidentiality means that the survey answers will not be shared with anyone outside the research team, including the study's sponsor. Anonymity means that your name will not be associated with any data collected in a survey (i.e., no one can connect your responses to you).
It's essential to keep confidentiality and anonymity in mind when designing a study to ensure that respondents feel comfortable sharing honest opinions or personal information.
You can help maintain confidentiality by:
Thank the participant for their time, and mention that you appreciate their help. You can also explain what the survey results will be used for and how you'll be using them in your research.
If a participant asks why they are being sent the survey, it's best to explain that this is part of your research project and that their answers will help them understand more about the topic. If they still have questions about what type of information you're gathering from their response or how it'll be used, direct them back to the email attachment so they can see for themselves!
When writing an email survey request, you must convince people to take the survey. You want them to want to answer your questions so severely that they can't imagine not doing so.
So how do you do this? Keep in mind that people are busy and overwhelmed and often don't have time for things that feel like a burden or waste of their time—even if those things might be good for them in some way (like taking a survey).
So, what keeps someone from saying no? Trust! A person must know and trust that the question being asked is going towards something useful or helpful before deciding whether or not they will participate.
After you get some feedback to your survey, you can study the results and use this first survey as your benchmark for improving.
If you follow these steps, it's much more likely that your email will get a positive response.
Not only will this help you recruit participants, but it will also make them more willing to answer your questions honestly.
And if you want people to answer your survey on time, don't forget to give them an incentive like a gift card or money!