Step #3: Slash Wasted Spending and Boost Sales

Now that we know precisely how much each source of business is actually costing you, it’s time to put every source to work against each other (we can even do this per salesperson, telemarketer, etc). This is where you’ll discover such things as:

  • Your Cost per Lead (CPL)
  • Your Cost per Customer Acquisition (CPA)
  • Your ROAI from each source of business
  • The number of leads and/or sales per hour, day, per week, per month, per year
  • The number of leads and/or sales into the sales pipeline, per lead source, per territory
  • Conversion rate per salesperson
  • And much, much, more

After exploring the marketing spend and sales results, here’s what this data might look like:

This custom lead and sales tracking device is part of a multi-report that tracks sales pipeline status, territory development, industry performance benchmarks, online leads and sales, and more

Or, maybe you have sales people to account for. You can use your data to create an online leader board like the one we did for a leading nationwide services organization:

We built this online scorecard (a real-time dashboard scorecard culled from many SQL databases) for 2,000+  salespersons to manage his/her statistics online. The organization used data like this to identify leaders to help underperformers learn from the best performers in the company.

Transform your data into a Strategic Action Plan in Step #4…

About Your Strategic Marketing Partner
Sam Hirschberg, MBA, is Your Strategic Marketing Partner. Always professional and a delight to work with, Sam is not a typical “marketing consultant”. Unlike most consultants, Sam doesn’t just tell you that you have a problem and say, “See you later and good luck!” He knows how to find solutions, execute programs, test and measure campaigns, and how-and-when it’s time to roll-out big! You are invited to call (602) 892-0777 to learn more about Sam’s background on his FREE 9-minute recorded message.  For more information about Sam, please visit

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email