Latest Posts
Navigating the Nutrient Content Claims Maze: A Guide for Food Businesses
In the ever-evolving world of food marketing and food labeling, staying compliant while effectively marketing your products can feel like […]
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Emerging Food Ingredients: Unlocking Global Market Potential and Overcoming Challenges
Hold onto your chef’s hats, food industry international marketing mavens! We’re about to embark on a thrilling journey through the […]
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How Do You Build a Strong Marketing Team? (7 steps)
If you have ever wondered how to build a strong marketing team, you have come to the right place. In […]
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The Important Role of Manufacturing in Economic Development (+gone wrong)
Manufacturing plays a crucial role in economic development. It’s what provides for the local economy, the culture, and the population […]
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How food manufacturers can reduce their Cost of Goods Sold (COGS) costs
Current best practices for teaching food manufacturers to reduce their Cost of Goods Sold (COGS) costs can be broken down […]
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The Marketer’s Guide to the Most Important Ratios to Manage in a Manufacturing Company
If you are a marketer who is looking for the most important ratios to manage in a manufacturing company, you […]
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The best places to get operating capital for a manufacturing business
If you are looking to start or grow your manufacturing business, you have come to the right place. In this […]
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6 sales forecasting techniques for marketers (+example)
Sales forecasting in marketing is a core, very important activity for most marketers. That’s because sales forecasting in marketing can […]
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How to break into a marketing consulting career (quickstart)
If you have ever wondered how to break into marketing consulting, you have found the right article. In this article, […]
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What is meant by food marketing? (+price secrets)
If you have ever wanted to know what is meant by food marketing, you have come to the right article. […]
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Awesome example of food marketing done well (+checklist)
Food marketing is an incredibly important part of the formula for companies to promote products and services, and thereby gain […]
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Best tools a food business should use to manage cash flow
Cash flow management is essential for the success of any food business. It is important to use the right tools […]
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How to manage cash flow and budget food costs (5 simple steps)
Cash flow and budgeting for food costs are essential for any food business. In this article we explain what you […]
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The 5 steps of the customer feedback loop (+example)
If you want to implement the customer feedback loop into your business, this is the article for you. In this […]
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How to use customer feedback to improve your food marketing
Customer feedback is an invaluable tool for improving food business marketing strategies. It can provide valuable insight into the values, […]
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Juniper vs. Cisco and how to evaluate stock performance (CSCO vs JNPR)
A financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]
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How Can I Promote My Business in the Local Area? (Free plan)
Running a business requires that you wear many hats, including that of a marketer. Competing for local customers with other […]
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How to Write a Real Estate Marketing Plan (More sales!)
If you are looking for a real estate marketing plan, you have come to the right place. Like in any […]
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How to Write a Unique Selling Proposition USP (+examples)
How do you let your customers and potential clients know that what you’re selling is different? The simple answer is […]
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What are the goals of your pricing strategy? (4 options)
One of the most important decisions your business can make is setting your prices. If the prices are too low, […]
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Unique Selling Proposition vs. Value Proposition (with examples)
We are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]
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What are the biggest food companies in the US? (+Amazing brands)
Have you ever wondered who the biggest food producers are in the United States? If yes, this article is for […]
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The Advantages and Disadvantages of International Marketing (+benefits)
International marketing is the execution of marketing ideas in more than one country. For example, if you own a manufacturing […]
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What are International Marketing Channels? (5 best)
If you have ever wanted to sell your product or services to international markets, you have come to the right […]
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How to Attract More Students to Your School (action plan)
A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]
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What is the Biggest Agricultural Company in the US? (+Top 5)
If you have ever asked, “What is the biggest agricultural company in the US?”, you are not alone. I am […]
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Customer Intimacy Strategy Examples (6 Companies)
Research shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]
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Sales and Marketing Department in a Manufacturing Company
Sales and marketing are critical to any company. Especially a manufacturing company. While every department under the roof — accounting, […]
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International Marketing vs. International Business (the difference)
Better technology, increased communication and free trade have made international business and international marketing much easier in recent years. In […]
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How to Advertise Your Private School (9 ways)
Advertising your private school serves an important part in gaining new students. And today, if you’d like some strong tips […]
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5 Market expansion strategies (+examples)
If you want to discover strategies to expand your market, you have come to the right place. In this article, […]
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What are the Elements of International Marketing? (Answered!)
International marketing can be a game-changer for virtually any business. And if you are looking for the elements of international […]
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How do you promote local food? (9 easy ways)
If you want to learn to promote local food, you have come to the right place! That’s because, given the […]
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Food manufacturing financial ratios (Hormel vs Pepsi vs Nestle)
If you have ever wondered how food manufacturers compare, you have come to the right place! While it may seem […]
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The Five Most Important Decisions in International Marketing
If you are looking to another country to expand your sales and marketing efforts, you have come to the right […]
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6 Reasons Why Customers Stop Buying
Some days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]
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Most important restaurant industry financial ratios (+examples)
If you are in the restaurant industry, or plan to be, you have found the right article. Today, we are […]
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Market penetration vs market expansion (the difference)
If you have ever wondered what the difference is between market penetration and market expansion, you have come to the […]
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The 3 three categories of value proposition; Customer Intimacy, Operational Excellence and Product Leadership
This #shorts video is best viewed on mobile: The customer value proposition is the strategy a company chooses to separate […]
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