marketing strategy

What is Operational Excellence and Why is it Important?

If you read our tutorial on choosing your customer value proposition, you already know the three fundamental business models are: […]

Read more

How is “Free” used in marketing? (5 clever strategies)

“You get a car, she gets a car, everybody gets a car!” – Oprah Winfrey Oprah once gifted 300 audience […]

Read more

What is Meant by Product Leadership? (+Action steps)

Elevating your business above the competition can, at times, seem challenging, but guess what, it’s not impossible. There are three […]

Read more

How is price used to segment markets? (+Services)

Setting prices can be difficult for anyone, in virtually any industry.  This is because cost structures are different from company […]

Read more

What is the Customer Intimacy Strategy? (+9 Strategies)

Companies that choose the customer intimacy strategy are communicating to their customers, “Choose us because we can customize our products […]

Read more

Marketing Strategy vs Tactics

Marketing is critical for building a connection between a business and the consumer.  Nothing else is more important in business.  […]

Read more

How Do You Target New Customers? (6 simple steps)

The job of marketing is to: 1) Gain a customer and 2) Keep a customer. Nothing else matters. And for […]

Read more

How to Attract More Students to Your School (action plan)

A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]

Read more

How Can Marketing Improve Business (6 ways for growth)

A superior marketing strategy and marketing plan gives your business a competitive advantage. That’s because marketing is one of the […]

Read more

Why marketing strategy is important

If you could wave a magic wand and have three years pass…  What do you want to end up with? […]

Read more

How Do You Do Referral Marketing?

If you have been in business for any amount of time … you already know .. Referral marketing can be […]

Read more

Customer Intimacy Strategy Examples

Research shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]

Read more

8 Marketing Lessons Learned from John Wick

If you haven’t heard of John Wick, it’s probably because the producers know exactly who their audience is. And you […]

Read more

How to Build Your Marketing Strategy

This #shorts video is best viewed on mobile: defines success as… “A successful performance or achievement” But, what is […]

Read more

Your Customer Value Proposition; Customer Intimacy, Operational Excellence and Product Leadership

This #shorts video is best viewed on mobile: The customer value proposition is… The strategy a company chooses to separate […]

Read more

Newsletter for Serious Marketers

Your Strategic Marketing Partner reveals insider secrets for gaining customers and building great brands.

Gain free marketing strategies in our email newsletter (always professional and never spam):

Please wait...

Thank you for enrolling!