What are the Basics of Marketing?
One marketing reality that many entrepreneurs aren’t aware of is that marketing touches every department in the business. That’s because […]Read More »
Become a Strategic Marketing Partner: Learn More
As you know from our other tutorials, the purpose of marketing is:
Nothing else matters.
Today, we are going to simply narrow in on how to gain a customer through marketing strategy.
That is, use marketing strategies to attract a new customer to choose you over the many options available to them.
You see, your potential customer can either choose a direct competitor of yours, or they can skip your product category altogether and choose a substitute product or service.
For example, if your ideal customer is looking for a weight loss product, they can choose a Fitbit, a powder, a pill, a life cycle, a treadmill or they can join a Weight Watchers, Jenny Craig, weight loss clinic or a support group. Or they can learn to play tennis, do a bootcamp at the park, ask an MD or learn how ketosis works, on and on and on.
There has never been more businesses competing for your customer than ever before.
But today, we are going to give you a marketing plan to attract more customers than you can handle!
So, let’s get started and ensure your marketing foundation is ready to attract new customers.
Marketing is a wonderful opportunity to learn more about your business, your customers and the strategies that work to grow your sales.
Think of it as a white board that you get to be creative in how you develop your plan of marketing and sales activities.
But, before we get into the marketing strategies and tactics to attract customers, first, it’s critical that you have these three required foundational marketing items worked out:
Now that you know precisely who your customer is, why they buy, why they stop buying, and your value proposition is dialed in, let’s build our marketing strategy to attract customers.
Remember, successful marketing strategies attract customers because the marketing message is focused on:
What the customer wants
There’s a sales principle that everyone listens to one radio station and it's called WIIFM, which is short for: What's In It For Me?
Your customers are no different.
Marketing strategies successfully attract customers because they clearly communicate the benefits of the product or service to their ideal customer, make a compelling offer, and make it easy for customers to act on the call-to-action.
As we get into the 12 marketing strategies that attract customers, let’s first address the 6 most common reasons why customers actually make a purchase. After all, you can have the most successful advertising strategies in the industry, but if your offer fails to match what customers want, your marketing strategies will ultimately fail.
Go here for the full list of reasons on why customers buy.
Now, let’s grow your marketing strategies.
Now that you have a solid foundation, probably far superior than any of your competitors because you did the work of researching your customer, building your customer value proposition, and thinking about clear messaging to your marketplace, its time to have some fun.
And develop some marketing campaigns.
As you go through this very important list of marketing ideas, be sure you are familiar with the Marketing Mix, a.k.a the 4 P’s.