So you're interested in learning marketing skills, whether working for someone else or for yourself?
Regardless, marketing skills can help you successfully sell virtually any product or service.
Marketing may look easy on the outside, but there are basic rules of marketing every new marketer needs to know.
Words like strategies, plans, conversions, KPIs, analytics, and bounce rate may sound scary, but when you put marketing concepts like these in a proper perspective focused on the only job of marketing -- to gain a customer and keep a customer -- with enough practice you’ll become a great marketing pro!
Marketing is a set of skills that can be mastered with or without a college degree. And in some cases, a college degree could pull you away from success in marketing because of an over dependence focusing on accounting-like marketing data (which already occurred) instead of focusing on creating new marketing campaigns that can bring in truckloads of new customers and keep existing customers coming back for more.
Whether you are a business owner or a digital marketer, you'll need to learn the basics of marketing to maximize sales and profits for the organization.
This means you'll need to learn new skills. And yes, you can definitely conveniently learn new skills by yourself.
You can start with zero knowledge and expertise and build yourself into the most successful and established business person or marketing executive in your niche.
Before you venture into the world of marketing, you need to understand some basics. You can find most of the info you need online:
The internet is a rich source for learning. However, if you want a certification to look good on your resume, you should go for the most reputable learning platforms, most of which offer these certifications for free.
Hubspot provides business and marketing resources, including software and customer service tools. HubSpot Academy is HubSpot’s online learning resource. Most of the courses offered here are free and cover different topics related to marketing. If you're a total newbie in the world of marketing, we recommend that you start with the Inbound certification: content Marketing, Email Marketing, and Social Media.
Most prospective employers have websites with Google Analytics. This effective tracking tool from Google helps you monitor and track your website's performance based on visitor behaviors. So it's an excellent place to get started.
If you are keen on running ads online, Google Adwords is the ultimate resource for that strategy. This online certification focuses on search ads, video ads, and e-commerce ads. It helps you understand the concepts of campaign optimization.
Facebook provides a powerful resource for lead generation. Most businesses depend on Facebook to target, attract and acquire prospects. This certification helps you learn how to create and manage Facebook pages and paid ads, among other topics.
All Facebook courses are free, but you'll need to pay to become a certified marketer, and a single exam costs $150. Also, the certification expires every 12 months. So it's not the most recommended certification for a beginner unless you can afford it.
This is another innovative platform you can use to obtain a free certification in marketing and especially in design and Photoshop. Canva helps you create those Facebook cover pages, Instagram visuals, blog planners, and PowerPoint presentations. These platforms can be a good starting point to obtain certification in marketing, and they are also the most widely recognized by employers.
Now, consider sending direct messages to prospective employers on Twitter, LinkedIn, or email.
Being proactive demonstrates that you have the determination and persuasive skills, which are precisely the right qualifications for a marketing job.