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Become a Strategic Marketing Partner: Learn More
Marketing is probably the most diverse career path anyone can pursue.
Regardless of your background, strengths, and skills, the high chances are that you will find a perfectly fitting marketing role. Currently, endless disciplines fall under the general marketing realm.
In this brief tutorial we will teach you what is a marketing marketer and how to enjoy a great career.
A marketing writer is a professional writer who specializes in creating content for marketing reasons. Marketing writers write various content, including print ads, press releases, social media posts, articles, and brochures. They can work as full-time employees in marketing departments or freelancers.
While some lean towards technical aspects like paid campaign management and on-site SEO, others, such as video ideation and copywriting, require creativity.
Let's explore what a marketing writer is and how you can enjoy a great career.
Businesses that rely on content marketing to improve online visibility and other benefits only hire the best to their teams.
Writers that communicate a compelling message that can gain and keep customers for the organization they represent make are a great marketing writer. This is because marketing writers play a key role in increasing website traffic, increasing sales and gaining more leads.
This qualification tops the list for obvious reasons. Marketing writers should have a deep understanding of the basic concepts of writing, which include spelling, grammar, punctuation, tone, and style. Regardless of the niche, marketing writers should effortlessly piece words together to tell a story and convey cohesive, relevant, and valuable ideas to the audience.
A good writing ability enables brands to strengthen and connect relationships with your target audience on personal levels. That said, most businesses provide tests that gauge writing, proofreading, and editing skills before hiring a marketing writer.
Excellent writing is often backed by solid research. Research-intensive marketing content improves your credibility and builds trust. As such, writers should research extensively, distill available content, and transform them into relevant information. They must provide accurate information sourced from reliable sources.
Unlike other digital marketing options, content marketing is always constant. What changes is the writing style, which varies depending on persona, branding, audience demographic, and other factors. Obviously, how you write blogs differ from the formats of writing marketing emails, sales copy, press releases, eBooks, and other marketing content.
However, a great writer should switch and adapt their writing style to suit every publication. They should switch the tone from a friendly note to something techy or formal effortlessly while maintaining the brands’ voice.
Telling stories is the best way to attract, fascinate, and connect with your audience. Proper brand storytelling breathes life into ideas, lessons, experiences, and feelings about your brand. Therefore, your marketing writer should be great at writing captivating stories that bridge your brand and customers.
Apart from technical skills, marketing writers should easily fit into the company culture. They should be passionate about their work, work independently, and collaborate with other teams to meet your marketing goals. That said, ideal marketing writers should be fast learners. They may not be experts but should be willing to grasp concepts and industry-specific ideas quickly.
Unfortunately, most content writers are hard on themselves. They want to be a perfectionist and find it hard handling criticism. However, part of growing as a content writer requires the mental aptitude to accept criticism and negative feedback graciously. They should be good listeners and open-minded, as it will help them improve their writing skills.
Marketing over digital platforms is a 24-hour activity, as your marketing channels should be fed regularly. Missed posting deadlines are lost opportunities that can never be regained. Therefore, writers should be prepared to work anytime and under pressure in some circumstances.
Great marketers need to be able to do more than simply analyze and delegate tasks. Great marketers need to be great communicators and writers. Here are 17 in-demand marketing jobs that an excellent marketing writer can excel in:
Here’s 24 more marketing jobs that a writer can focus on and generate a great full time or part time income. While anyone can do this, each of these specializations require unique knowledge to fully develop.
Combine these marketing and writing skills with mastering a few common marketing tools and you will have the makings of an amazing skill stack. This could help you to earn a great income as a marketing writer. Here are a few excellent tools to start with:
There are endless well-paying marketing opportunities. However, the key to getting great positions is being committed to learning and striving for professional growth, regardless of the years that you have been in the marketing space. Read marketing resources like the ones found in our blog extensively and learn new trends that are happening within and out of your vicinity.