Superior Marketing Plans, Strategy, Tactics, and more

How to make a breakthrough in business (+Checklist)

Dictionary.com defines a breakthrough as a Sudden, dramatic, and important discovery or development of achieving success in a particular activity. […]

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What is Operational Excellence and Why is it Important?

If you read our tutorial on choosing your customer value proposition, you already know the three fundamental business models are: […]

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What Does a Marketing Consultant Do? (5 skills)

Marketing consultants are the bridge between what your business is now, and what you want your business to become. Core […]

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What are the Regulatory Laws of Advertising? (+7 email rules)

Depending upon the size of the company you represent, if you handle marketing you have undoubtedly worked with lawyers. Not […]

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Full Strategic Marketing Plan Example (Analysis, Strategy, Forecast, Budget)

If you’ve ever wondered what a robust marketing plan looks like, you have come to the right place.  In this […]

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How is “Free” used in marketing? (5 clever strategies)

“You get a car, she gets a car, everybody gets a car!” – Oprah Winfrey Oprah once gifted 300 audience […]

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The Ultimate Marketing Plan Checklist PDF (Free download)

Marketing is undoubtedly the best way to grow a business.  A solid marketing strategy can transform your business and turn […]

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Marketing Department Budget Sample and Template PDF (Free)

A budget is one of the first steps to getting your marketing department strategy in order.  In fact, realized or […]

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Sales and Marketing Department in a Manufacturing Company

Sales and marketing are critical to any company.  Especially a manufacturing company. While every department under the roof — accounting, […]

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Building a Marketing Department for a Manufacturing Company (10 step guide)

Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]

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