Superior Marketing Plans, Strategy, Tactics, and more
Superior Marketing Plans, Strategy, Tactics, and more
Marketing Strategy vs. Sales Strategy
In a well-functioning business, marketing and sales work together like a well-oiled machine. While they have distinctly different functions, sales […]
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What is the Customer Intimacy Strategy? (+9 Strategies)
Companies that choose the customer intimacy strategy are communicating to their customers, “Choose us because we can customize our products […]
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What are Marketing Strategies to Increase Sales?
Sales and marketing go hand-in-hand. That’s because the definition of marketing is to: Gain a customer, and Keep a customer. […]
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Increase B2B Sales with this Marketing Strategy (Works every time)
B2B sales, also referred to as business-to-business sales, are sales made from one company to another. Rather than selling from […]
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Marketing Strategy vs Tactics (The difference)
Marketing is critical for building a connection between a business and the consumer. Nothing else is more important in business. […]
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How Do You Target New Customers? (6 simple steps)
The job of marketing is to: 1) Gain a customer and 2) Keep a customer. Nothing else matters. And for […]
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How to Attract More Students to Your School (action plan)
A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]
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What is Kotter’s 8 Step Change Model? (Explained)
As part of our strategic marketing and management series including SWOT analysis, Porter’s 5 Forces, Price’s Law, Pareto Principle and […]
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How Can Marketing Improve Business (6 ways for growth)
A superior marketing strategy and marketing plan gives your business a competitive advantage. That’s because marketing is one of the […]
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Marketing for Sales: Lead to sales conversion rate template
How is lead sales ratio calculated? “…for every 100 leads, Karl is going to make 12 sales. He has an […]
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