What Does a Marketing Consultant Do? (5 skills)

Marketing consultants are the bridge between what your business is now, and what you want your business to become.

Core to any successful business, a marketing consultant will help you find more of your best customers.

A marketing consultant helps you clearly define and focus on who your ideal target customer is in order to develop successful marketing plans and tactics. Using a set of tools and strategies, including SWOT analysis, value proposition design, unique selling proposition (USP) development, demographic and psychographic evaluation, customer surveys, analytics and Key Performance Indicators (KPIs), a marketing consultant is key to helping your business gain and keep customers.  

The job of a skilled and specialized marketing consultant is to help clients find the best ways to connect with potential customers. This can involve developing different ideas and utilizing the best parts of previous campaigns to create new marketing campaigns across many different platforms and mediums that communicate to the target audience.  This also might be a catalyst for change within the organization.

Here’s five important job tasks of a marketing consultant, and what they can do for you:

1. A Marketing Consultant Evaluates Current Marketing Strategies

One of the most important tasks of a marketing consultant is evaluating current marketing strategies. Marketing consultants are able to look at what you are doing, identify the strengths, weaknesses, opportunities and threats, and use this information to improve your marketing tactics. Over time, your marketing needs will change. Working with a marketing strategist will help you find new ways to bring out the best in your old methods and implement new strategies to move your business forward. 

2. A Marketing Consultant Creates Traditional and Digital Marketing Plans Across Many Different Channels

A marketing consultant will help you create new campaigns that can be used in the traditional way or digitally through a variety of channels including social media. Digital marketing can include using a variety of social media accounts, as well as emails, SMS texts, and websites. Understanding how these digital platforms can be used in conjunction with more traditional forms of marketing is important if you want to make the most out of your advertising dollars.

3. A Marketing Consultant Develops Training Tools to Teach Other Marketers

Marketing consultants who have been in the business for many years have learned many tips and tricks they can use to create successful campaigns. By developing training tools, these consultants can share what they have learned with others who are just starting out. Sharing their knowledge will help new marketers avoid making common mistakes and give them the tools they need to succeed. Giving new consultants the tools they need will inspire creativity and allow them to take on new challenges.

4. A Marketing Consultant Creates Solutions for Workflows and Attracting New Customers

A good marketing consultant will be able to identify potential problems in a marketing campaign and create positive solutions that improve how the strategy is implemented. By strengthening a campaign and using innovative methods to reach out to new clients, a consultant can reach past barriers and attract new clients that may never have been reached using more traditional methods. Digital marketing can solidify existing relationships and lay the foundation for new ones.

5. A Marketing Consultant Uses Analytics to Determine the Effectiveness of New and Existing Marketing Strategies

A good marketing consultant understands how to utilize the information that is gained through analytics. Analytics identify the number of visitors (both organic and inorganic), the number of click-throughs, and also the number of people who subscribe or purchase from a website or other platform. By studying the analytics of a marketing strategy a consultant can learn what is working and what is not. They can eliminate the parts that aren't producing results and replace them with new ones that have a better track record. 

Marketing consultants have the knowledge and experience that a business needs to sell to customers. Creating a powerful marketing campaign will not only send a message but also send it to the right audience. 

By focusing on the rules of marketing, using quality marketing tools, and delivering solid benefit-focused messaging, businesses using a great marketing consultant will sell to the right clients and provide the business with even more sales revenue. If you, too, would like to enjoy the most awesome lifestyle business in the world as a successful marketing consultant, go here for all the exciting details: Your Marketing Biz.