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Read More »The 6 Biggest Confectionery Companies in the US
If you’re looking for the best marketing strategies to succeed in the chocolate industry, you’ve come to the right place!
In this fun and tasty article, we review the top 6 confectionary companies in the US.
The 6 biggest confectionary companies in the US include
- Hershey's,
- Nestle,
- Mars,
- Ferrero,
- Lindt & Sprüngli, and
- Mondelez International.
While not all these companies began in the US, there is no shortage of success stories to learn from.
As we get started, these great resources will help you in your chocolate and confectionary food marketing:
Top 3 Forms of Advertising Marketing That a Food Business Should Use
Food brand marketing lessons from Darden Restaurants (9 lessons)
Let’s now look at the history and some of the most successful marketing strategies of each of these companies.
The 6 Biggest Confectionery Companies in the US
Hershey's
Hershey’s is an iconic American brand that has been around since 1894.
It is renowned for its chocolate bars and kiss-shaped chocolates.
They have had some of the most successful marketing campaigns in history, such as their “Hershey’s Kisses” campaign, which has been running for over 100 years.
Another successful strategy has been their integration of pop culture into their products, such as their “Reese’s Pieces” campaign.
Nestle
Nestle has been in the chocolate business since the 19th century and is one of the largest companies in the world.
They are known for its iconic “kit kat” bar, as well as other products such as “Nestle Crunch” and “Butterfinger” bars.
They have used a variety of marketing strategies, such as celebrity endorsements, influencer marketing, and even product placement in movies and TV shows.
For an excellent article that goes deeper into Nestle’s success, go here:
Marketing lessons from the most popular food companies (Top 10 brands)
Mars
Mars is another iconic American company that has been around since 1911.
It is known for its iconic M&M candies, as well as its other chocolate products such as “Twix” and “Snickers” bars.
They have used a variety of marketing techniques, such as clever advertising campaigns, product placement, and even the use of social media influencers.
They do a great job worth modelling on the above the fold section of their home page featuring a special offer with a discount code and seasonal messaging in union with their target market.
Ferrero
Ferrero is an Italian company that has been in the chocolate business since 1946.
It is best known for its “Ferrero Rocher” and “Nutella” products.
They have used a variety of marketing tactics, such as using celebrities to endorse their products, as well as using clever packaging and point-of-sale promotions.
For an excellent article on branding, go here:
How Do You Brand a Manufacturing Company? (7 action steps)
Lindt & Sprüngli
Lindt & Sprüngli is a Swiss chocolatier that has been in the business since 1845.
It is best known for its “Lindt” chocolates, as well as its other products such as “Lindor” truffles.
Their marketing strategies have included clever advertising campaigns, product placement, and even the use of social media influencers.
For an excellent article on ecommerce marketing, go here:
Best Strategies for Ecommerce Marketing (Free template)
Mondelez International
Mondelez International is a U.S.-based confectionary company that has been around since 2000. It is best known for its “Cadbury” chocolates, as well as its other products such as “Milka”, “Toblerone” and “Oreo”.
Their marketing strategies have included clever advertising campaigns, product placement, and even the use of social media influencers.
For a great article on food advertising, visit this resource:
How Do Food Companies Advertise Their Products? (6 tasty ways)
These are some of the biggest names in the chocolate industry, and each of them has had enormous success with their marketing strategies.
If you want to succeed in the chocolate industry, there is no shortage of examples to learn from!
For more great articles about food marketing, go here:
