Superior Marketing Plans, Strategy, Tactics, and more

How to increase website conversion rates (examples and guide)

You have a website — and it’s generating leads and making sales.  You’ve run online ads, PPC, banner ads, maybe […]

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8 Market Research Strategies used by Marketing Professionals

If you read our tutorial on how to conduct market research, you are already on your way to finding a […]

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How to Conduct Market Research for your Business Idea

 This short tutorial will help you cut right to the core of finding your best customers; the ones that […]

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3 Sneaky “Psychological Pricing Tricks” Businesses use to Increase Sales

 You can be certain about one thing: Your customers will respond to your price, whether they show up at […]

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Unique Selling Proposition vs. Value Proposition (with examples)

We are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]

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6 Reasons Why Customers Stop Buying

Some days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]

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Why Customers Buy from You (+Free template)

People love to buy. But they don’t want to get a bad deal. In fact, the fear of getting a […]

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What is direct mail marketing? (+free strategy)

If you haven’t used direct mail marketing in your business, you are in for quite a nice surprise. That’s because […]

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Customer Intimacy Strategy Examples (6 Companies)

Research shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]

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Porter’s five forces examples (Suppliers, competitors, substitutes, more)

If you want to know how Porter’s five forces applies to business with examples, you have come to the right […]

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