What is the best way to market a manufactured product? (+example)

If you have ever wondered what the best way to market a manufactured product is, you have come to the right place.

In this article we reveal a simple but effective marketing strategy and explore one of the best marketers in the word: Nike.

The best way to market a manufactured product is to do these 5 things:

1. Tailor your marketing to your target market

2. Use traditional marketing strategies

3. Use modern marketing tactics

4. Build a strong brand identity

5. Gain celebrity or influencer endorsements

Let’s now review how Nike uses these 5 components to market their manufactured products.

Modeling Nike’s marketing success: The best way to market a manufactured product

As we get into the details of how Nike’s approaches their marketing, here are two important articles that will help you build your marketing strategy:

Why Customers Buy from You (+Free template)

Why is marketing so important in manufacturing? (+Attitude)

The best way to market a manufactured product is to develop an effective and comprehensive marketing strategy that is 

Tailored to the product and the company’s target market 

An example of this can be seen in the way that Nike Inc. successfully markets its products. 

Nike Inc. understands that its target market is generally composed of young adults and teenagers who are interested in sports and athletics. 

As such, the company has created an effective marketing strategy that is tailored to the interests of this particular audience.

Nike Inc.’s marketing strategy focuses on using a combination of traditional and modern marketing techniques. 

On the traditional side, Nike Inc. utilizes television, radio, print media, and billboards to reach its target audience. 

Nike Inc. also leverages a variety of different digital marketing techniques to reach its customer base. 

This includes social media campaigns, website design, search engine optimization, and influencer marketing. All of these strategies help Nike Inc. create a strong presence on the web and ensure that their products are seen by the right people.

Nike Inc. also leverages its brand name to successfully market its products. 

The company has created a strong brand identity that is associated with quality, innovation, and performance. 

This allows Nike Inc.’s customers to trust and recognize the company’s products. Nike Inc. also uses its brand name to create a sense of loyalty among its customers. By offering loyalty programs, discounts, and exclusive offers, Nike Inc. is able to encourage customers to return to the company for future purchases.

In addition to the traditional and digital marketing strategies that Nike Inc. uses to market its products, the company also makes use of other tactics. One of these tactics is the use of celebrity endorsements. 

By signing on high-profile athletes and celebrities to endorse their products, Nike Inc. is able to leverage their star power to reach a wider audience. 

Additionally, Nike Inc. runs various promotional campaigns and events, such as product launches, contests, and giveaways, to help create buzz around its products.

Overall, Nike Inc.’s marketing strategy has been highly effective in helping the company reach a wide range of customers and successfully market its products. 

By utilizing a combination of traditional and modern marketing techniques, Nike Inc. has been able to create a strong presence in the market and ensure that its products are seen by the right people. 

Additionally, by leveraging its brand name and partnering with high-profile celebrities, Nike Inc. has been able to create a sense of loyalty among its customers and encourage them to return to purchase its products.

For two very helpful articles that can boost your marketing campaigns, visit these two resources:

How Do You Use Guerrilla Marketing?

How Do You Do Referral Marketing?

For more helpful resources on building your marketing department, go here:

Marketing Department

Frequently Asked Questions about ‘What is the best way to market a manufactured product?’

1. What are the most effective marketing strategies for manufactured products?

Effective marketing strategies for manufactured products can vary depending on the industry, the target customers, and the desired outcomes. However, there are some common strategies that can be used to effectively market any manufactured product.

First, it is important to understand the customer’s needs and desires, and to create a marketing strategy that directly addresses those needs and wants. This can be done through market research, surveys, and customer interviews.

Once customer needs and wants are understood, it is important to create an effective message that resonates with the target audience.

This message should be tailored to the customer’s needs and should be communicated through multiple channels to ensure maximum reach.

Second, it is important to consider the power of influencers. Having influencers endorse a product can be a great way to drive product awareness and boost sales. This could be done through influencer partnerships, sponsored content, and product reviews.

Finally, it is important to invest in digital marketing tactics. This could include search engine optimization (SEO), content marketing, email marketing, and social media marketing.

These tactics can help to increase brand visibility and drive customer engagement.

2.  How can I make sure my manufactured product stands out from the competition?

To make sure a manufactured product stands out from the competition, it is important to focus on creating a unique customer experience. This could include creating a unique product design, offering unique customer service, and providing unique value-added services. Additionally, creating a well-crafted and engaging brand story can help to differentiate the product from competitors.

It is also important to leverage digital marketing tactics to ensure the product stands out.

This could include SEO, content marketing, email marketing, and social media marketing. Additionally, utilizing influencers to create product endorsements and reviews can be a great way to increase visibility and differentiate the product from the competition.

Finally, it is important to consider the customer experience when selling the product. Offering incentives such as free shipping, discounts, and special offers can help to differentiate the product from the competition and increase sales.

3. What are the best channels for advertising a manufactured product?

The best channels for advertising a manufactured product depend on the industry, the target audience, and the desired outcomes. However, there are some common channels that can be used for any product.

First, it is important to consider digital marketing tactics.

This could include SEO, content marketing, email marketing, and social media marketing. Utilizing these tactics can help to increase brand visibility and reach a larger audience. Additionally, investing in paid advertising on search engines, social media, and other digital channels can be a great way to reach a wider audience.

Second, it is important to consider traditional marketing tactics.

These could include television, radio, print, and outdoor advertising. Additionally, sponsoring events, sponsoring influencers, and utilizing direct mail can be great ways to increase product awareness and reach a larger audience.

Finally, it is important to consider word of mouth marketing.

Encouraging customers to share their experiences can be a great way to drive product awareness and increase sales. Additionally, offering incentives such as discounts and free products can help to incentivize customers to spread the word about the product.