Superior Marketing Plans, Strategy, Tactics, and more

How does the 80/20 rule apply to marketing? (Pareto Principle)

Also known as the ‘Rule of 80 / 20’, at StrategicMarketingPartner.com we are huge fans of the Pareto Principle. If […]

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5 Important Key Performance Indicators (KPIs) in Marketing

Marketing’s job is to keep the sales department busy and the advertising campaigns accountable. This is why marketing literally touches […]

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What is the marketing mix and why is it important? | The 4 P’s of marketing

After you have identified your ideal customer, the next step is to go all-in with your customer value proposition. That […]

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How to increase website conversion rates (examples and guide)

You have a website — and it’s generating leads and making sales.  You’ve run online ads, PPC, banner ads, maybe […]

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8 Market Research Strategies used by Marketing Professionals

If you read our tutorial on how to conduct market research, you are already on your way to finding a […]

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How to Conduct Market Research for your Business Idea

 This short tutorial will help you cut right to the core of finding your best customers; the ones that […]

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3 Sneaky “Psychological Pricing Tricks” Businesses use to Increase Sales

 You can be certain about one thing: Your customers will respond to your price, whether they show up at […]

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Unique Selling Proposition vs. Value Proposition (with examples)

We are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]

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6 Reasons Why Customers Stop Buying

Some days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]

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Why Customers Buy from You (+Free template)

People love to buy. But they don’t want to get a bad deal. In fact, the fear of getting a […]

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