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Also known as the ‘Rule of 80 / 20’, at StrategicMarketingPartner.com we are huge fans of the Pareto Principle. If […]
Read moreMarketing’s job is to keep the sales department busy and the advertising campaigns accountable. This is why marketing literally touches […]
Read moreAfter you have identified your ideal customer, the next step is to go all-in with your customer value proposition. That […]
Read moreYou have a website — and it’s generating leads and making sales. You’ve run online ads, PPC, banner ads, maybe […]
Read moreIf you read our tutorial on how to conduct market research, you are already on your way to finding a […]
Read more This short tutorial will help you cut right to the core of finding your best customers; the ones that […]
Read more You can be certain about one thing: Your customers will respond to your price, whether they show up at […]
Read moreWe are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]
Read moreSome days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]
Read morePeople love to buy. But they don’t want to get a bad deal. In fact, the fear of getting a […]
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