Marketing Management

How to make a breakthrough in business (+Checklist) defines a breakthrough as a Sudden, dramatic, and important discovery or development of achieving success in a particular activity. […]

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What are the Regulatory Laws of Advertising? (+7 email rules)

Depending upon the size of the company you represent, if you handle marketing you have undoubtedly worked with lawyers. Not […]

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Full Strategic Marketing Plan Example (Analysis, Strategy, Forecast, Budget)

If you’ve ever wondered what a robust marketing plan looks like, you have come to the right place.  In this […]

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What is Kotter’s 8 Step Change Model? (Explained)

As part of our strategic marketing and management series including SWOT analysis, Porter’s 5 Forces, Price’s Law, Pareto Principle and […]

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Marketing Strategy vs. Marketing Plan? (The Difference)

A company’s success relies heavily on the right marketing strategy supported by a robust marketing plan. That said, beginning marketers […]

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How do you create a marketing plan? (for an entrepreneur)

Marketing is one portion of your business that you have complete control over. You know your business, products, services and […]

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What is the Main Purpose of SWOT Analysis?

What is the Main Purpose of SWOT Analysis? A SWOT analysis is one of the most effective, simple, and essentially […]

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How does the 80/20 rule apply to marketing? (Pareto Principle)

Also known as the ‘Rule of 80 / 20’, at we are huge fans of the Pareto Principle. If […]

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Porter’s five forces examples

If you are looking at Porter’s five forces, you are probably in one of three camps: A student School staff […]

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How to Skyrocket Your Sales and Marketing Using Price’s Law

Your Strategic Marketing Partner refers to the Pareto principle often. That is, your biggest results in life often come from […]

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Sam Walton’s Rules for Building a Business

Sam Walton’s (Walmart) 10 Rules for Success Rule 1: Commit to your business. Believe in it more than anybody else. […]

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