Marketing Data

How to evaluate a company’s stock performance (Cisco vs Juniper)

A financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]

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How ratios are used in business and marketing (+6 important formulas)

Not all marketing management gurus are alike.  Some are excellent at sending tweets, some can design an Instagram post like […]

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Marketing Analytics vs. Business Analytics (helpful examples)

Businesses operating in the digital age have more access to customer data than ever before. This information includes a customer’s […]

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Recency, frequency, monetary (RFM) | Marketing analysis

Recency, frequency, monetary (RFM) is one of the most powerful marketing strategies available. What does RFM mean in marketing?Also known […]

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5 Important Key Performance Indicators (KPIs) in Marketing

Marketing’s job is to keep the sales department busy and the advertising campaigns accountable. This is why marketing literally touches […]

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What is Data Driven Marketing?

This #shorts video is best viewed on mobile: Did you know that Google can map-cluster and count searches for “chinese […]

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What is Scientific Advertising?

Modern Scientific Advertising This #shorts video is best viewed on mobile: Scientific Advertising isn’t just a term first coined in […]

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What is Decision Modeling?

Decision Modelling in Business In today’s era of data driven marketing, wading through piles of information and knowing what to […]

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