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Strategies

Step #2: Make Financial Sense of Your Marketing ‘Big Data’

Let’s now look at the financial data so we can tie the marketing activities and results to the money — to the penny even!

START HERE: We typically start with the ‘marketing spend’ report produced by the accounting team.

Sam will help you establish your Return on Advertising Investment (ROAI) ratio(s) so you can measure the effectiveness of your sales and advertising.

We’ll look at all advertising activities that you have spent money on; including magazine ads, trade journal advertising, online and email advertising, trade shows, radio spend, banner ads, direct mail. Now, we’ll define exactly what each ad is bringing you, how much each customer is costing you to attract, and even the cost per each inquiry (a.k.a cost per lead).

You’d be surprised at how much waste (leads “falling through the cracks”, leads not followed up with, wrong telephone numbers on ads, bad emails or urls, poorly written ads, etc.) is created in this process — and now we can help you to:

 1.) Identify the waste — and clean it up, and

2.) Locate great opportunities!

True cost cutting and revenue generation at its best!

We’ll precisely measure each campaign against one another in dollars and production; month over month, season vs season, even hour vs hour.

A marketing spend report is usually pulled right from an accounting program.


In the next Step (Step #3), you’ll know exactly where to put your dollars …

About Your Strategic Marketing Partner
Sam Hirschberg, MBA, is Your Strategic Marketing Partner. Always professional and a delight to work with, Sam is not a typical “marketing consultant”. Unlike most consultants, Sam doesn’t just tell you that you have a problem and say, “See you later and good luck!” He knows how to find solutions, execute programs, test and measure campaigns, and how-and-when it’s time to roll-out big! You are invited to call (602) 892-0777 to learn more about Sam’s background on his FREE 9-minute recorded message.  For more information about Sam, please visit https://strategicmarketingpartner.com.

Categories
Strategies

Step #1: What Does ‘Big Marketing Data’ Look Like?

Regardless of your goal, the first step is to dig into your data to see what really makes the most sense — and if what HAS happened in your business is congruent with what you WANT to happen.

Now it’s time to organize the information.  Depending upon your business, the sources of information may come from places such as this:

Your website statistics

Google Analytics or your hosting provider are great places to start.  Begin with the basics such as; how many people are visiting your site, the number of people who are new to your site (unique), and sources of all this traffic.  Maybe even discover how long people are sticking around. Then we will discover your conversion rates. We will define such things as; out of all the visitors, how many are filling out your form — and where did they come from? How many are buying your steel, kites or computer solutions?  Then we will dig deeper and define which source is bringing you the most buyers, subscribers or lead inquiries.

Common sources of ‘ugly’ marketing data:

Database discoveries

Maybe you are using SQL, Amazon, Filemaker, ACT, Process Peak, Access or Excel to store your info.  Or maybe your leads and customers are stored in a proprietary eCommerce platform. We will explore this info to tell your “Big Data” story.  We can measure “January 2015 versus January 2016” to see improvement or decline (a.k.a “same store sales”) – maybe you did a trade journal ad in January 2015 but switched to social media for January 2016. How did this affect your website traffic year over year? Your newsletter subscribers? Your customer transactions?

Other sources of data?

A salesperson’s outbound telephone statistics.  A prospect pipeline status report.  In-bound phone statistics.  Shopping cart starts vs. abandons.  Email, banner ads, direct mail. Customer re-orders.  Order up sells.  House list analytics, post card mailing, an ad in a trade journal, TV, radio, social media on and on.

But don’t worry…

Your Strategic Marketing partner has it under control, for you.

Now we’ll make financial sense out of your data in Step #2…

About Your Strategic Marketing Partner
Sam Hirschberg, MBA, is Your Strategic Marketing Partner. Always professional and a delight to work with, Sam is not a typical “marketing consultant”. Unlike most consultants, Sam doesn’t just tell you that you have a problem and say, “See you later and good luck!” He knows how to find solutions, execute programs, test and measure campaigns, and how-and-when it’s time to roll-out big! You are invited to call (602) 892-0777 to learn more about Sam’s background on his FREE 9-minute recorded message.  For more information about Sam, please visit https://strategicmarketingpartner.com.

Categories
Strategies

Your Strategic Marketing Partner Reveals

Your Strategic Marketing Partner Reveals …

How to Use Your ‘Big Data’ to Grow Sales, Find Hungry Buyers and Slash Costs

Your team has a website. A business card. Stationary. You’ve run ads in newspapers, online, PPC, trade journals, radio, a billboard, maybe even TV.

And you’re sold that Facebook, Twitter, LinkedIn, and Google are the way to go. You even have Google Analytics installed.

And your blog and newsletters are keeping your subscribers in touch.

But now what?

  • Are you simply going to continue “doing social media” because the cost is so low?
  • What if one online key word is responsible for 90% of your sales — how do you make more?
  • What if your email list magically makes 60% of your house sales after the 4th impression — what do you do with the first 3, or the 5th email?

Your Strategic Marketing Partner Can Help

We take the mounds of “ugly data” and transform it into actionable insight — with one purpose:

To help you do more of what works, and
less of what doesn’t

You are invited to call for an initial consultation and discover how, together, you and your Strategic Marketing Partner can help you reach new heights in sales revenue, cost reduction and ultimately help you to make meaning from analytics and seemingly endless reports.

To your success,

Sam

Your Strategic Marketing Partner
Call: 24-Hour Free Recorded Message to learn more about Sam: (602) 892-0777

In Step #1 You will discover what Your Big Data ‘looks like’

About Your Strategic Marketing Partner
Sam Hirschberg, MBA, is Your Strategic Marketing Partner. Always professional and a delight to work with, Sam is not a typical “marketing consultant”. Unlike most consultants, Sam doesn’t just tell you that you have a problem and say, “See you later and good luck!” He knows how to find solutions, execute programs, test and measure campaigns, and how-and-when it’s time to roll-out big! You are invited to call (602) 892-0777 to learn more about Sam’s background on his FREE 9-minute recorded message. For more information about Sam, please visit https://strategicmarketingpartner.com.