How Do You Build a Strong Marketing Team? (7 steps)

If you have ever wondered how to build a strong marketing team, you have come to the right place. In […]

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The Important Role of Manufacturing in Economic Development (+gone wrong)

Manufacturing plays a crucial role in economic development.  It’s what provides for the local economy, the culture, and the population […]

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How food manufacturers can reduce their Cost of Goods Sold (COGS) costs

Current best practices for teaching food manufacturers to reduce their Cost of Goods Sold (COGS) costs can be broken down […]

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Government agencies that asses rules and regulations on manufacturers

This is an image of a cheese refinery with a variety of cheeses on racks.

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The Marketer’s Guide to the Most Important Ratios to Manage in a Manufacturing Company

If you are a marketer who is looking for the most important ratios to manage in a manufacturing company, you […]

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The best places to get operating capital for a manufacturing business

If you are looking to start or grow your manufacturing business, you have come to the right place. In this […]

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How Manufacturing Benefits the US Economy and Why This is Important 

Manufacturing plays an absolutely crucial role in every economy. This is especially true for the United States (USA) economy, largely […]

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6 sales forecasting techniques for marketers (+example)

Sales forecasting in marketing is a core, very important activity for most marketers. That’s because sales forecasting in marketing can […]

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How to break into a marketing consulting career (quickstart)

If you have ever wondered how to break into marketing consulting, you have found the right article. In this article, […]

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The 6 Biggest Confectionery Companies in the US

If you’re looking for the best marketing strategies to succeed in the chocolate industry, you’ve come to the right place!  […]

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7 Iconic Food Brands That Dominate the US Market

Probably like you, I have enjoyed an occasional BigMac, Taco Supreme, and washed down with a Pike Roast.  In fact, […]

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5 Most Innovative Food Companies Changing the US Market

If you have ever asked who the most innovative players are in the US market, this article is for you. […]

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Food and beverage marketing: 6 steps to dominate (+checklist)

If you have ever wondered what food and beverage marketing is, you have come to the right article. In this […]

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What is meant by food marketing? (+price secrets)

If you have ever wanted to know what is meant by food marketing, you have come to the right article. […]

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Awesome example of food marketing done well (+checklist)

Food marketing is an incredibly important part of the formula for companies to promote products and services, and thereby gain […]

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101 money saving tips for food businesses to control food costs

If you are looking for cost saving methods to control your food costs, you have come to the right place. […]

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Best tools a food business should use to manage cash flow

Cash flow management is essential for the success of any food business.  It is important to use the right tools […]

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How to manage cash flow and budget food costs (5 simple steps)

Cash flow and budgeting for food costs are essential for any food business.  In this article we explain what you […]

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The 5 steps of the customer feedback loop (+example)

If you want to implement the customer feedback loop into your business, this is the article for you. In this […]

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How to use customer feedback to improve your food marketing

Customer feedback is an invaluable tool for improving food business marketing strategies.  It can provide valuable insight into the values, […]

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Create a marketing plan for your food business (5 steps)

Creating a marketing plan for a food business can be an exciting, yet daunting task.  It requires careful consideration of […]

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Food marketing: 4 best strategies for marketing your food business

If you want to know the best strategies for marketing your food business, you have found the right article. After […]

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Food Marketing: How to market your food business (6 steps)

If you want to discover how to market your food business, you have come to the right place. In this […]

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Product launch: How to sell your manufactured product (+example)

If you have ever wanted to learn how to create a successful product launch for your manufacturing company and its […]

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Manufacturing partnerships (+examples)

If you want to create a better product and achieve more growth through marketing and manufacturing partnerships. You have come […]

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Create a direct marketing campaign for your manufactured product

If you need to know how to create a successful direct marketing campaign for your manufacturing company, you have found […]

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Create a competitive advantage for a manufactured product (4 ways)

If you want to create a competitive advantage for your product, you have come to the right place. In this […]

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How to reach a global audience for your manufactured product (+examples)

Reaching a global audience for a manufactured product is a difficult challenge that requires careful consideration and strategic planning.  Building […]

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Best practices for marketing a manufactured product (4 ways)

If you have ever wondered what the best practices are for marketing a manufactured product, you have found the right […]

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What channels should I use to market my manufactured product? (3 steps)

If you want to know what the best channels are to market your manufactured product, you have found the right […]

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What is the best way to market a manufactured product? (+example)

If you have ever wondered what the best way to market a manufactured product is, you have come to the […]

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How can I increase my manufactured product sales? (3 ways)

If you want to increase your manufactured product sales, you have come to the right place. In this article we […]

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How do I market my manufactured product? (+example)

If you want to know how to market your manufactured product, you have come to the right place. In this […]

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Juniper vs. Cisco and how to evaluate stock performance (CSCO vs JNPR)

A financial assessment of Cisco Systems, Inc. (CSCO) and Juniper Networks, Inc. (JNPR) If you are successful in marketing or […]

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How Can I Promote My Business in the Local Area? (Free plan)

Running a business requires that you wear many hats, including that of a marketer.  Competing for local customers with other […]

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How to Write a Real Estate Marketing Plan (More sales!)

If you are looking for a real estate marketing plan, you have come to the right place. Like in any […]

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How to Write a Unique Selling Proposition USP (+examples)

How do you let your customers and potential clients know that what you’re selling is different?  The simple answer is […]

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What are the goals of your pricing strategy? (4 options)

One of the most important decisions your business can make is setting your prices. If the prices are too low, […]

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The best way to create an effective marketing plan (+action plan)

If you have ever wondered what the best way to create an effective marketing plan is, this article is the […]

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Food brand marketing lessons from Darden Restaurants (9 lessons)

If you want to know how to market your restaurant or food business like the best in the industry, you […]

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Tyson Foods Marketing Strategies (+awesome examples)

Headquartered in Arkansas, USA, Tyson Foods is one of the largest food companies in the world.  The company has gained […]

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How to Advertise Your Private School (9 ways)

Advertising your private school serves an important part in gaining new students. And today, if you’d like some strong tips […]

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Top 10 Frequently Asked Questions (FAQs) about Marketing

Marketing is an important tool for businesses to communicate with their target audience, build a brand and generate sales revenue.  […]

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The 5 steps of advertising (free guide)

In business, expanding on an idea and developing the product is only the beginning.  How will consumers know the product […]

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Most important restaurant industry financial ratios (+examples)

If you are in the restaurant industry, or plan to be, you have found the right article. Today, we are […]

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Strategy vs tactics (+examples)

Strategy is the specific plan or proposal that a company uses to achieve its goals.  Tactics are the way a […]

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Current ratio for the manufacturing industry (+examples)

If you are looking to find the best current ratio for the manufacturing industry, you have come to the right […]

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Three main concerns of international marketers (+growth hack) 

If you are concerned with developing your international marketing plan, you have come to the right place. In this article […]

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How to Sell Food Online (7 Steps)

If you have ever wondered how to sell food online, this is the article for you! That’s because in this […]

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Who is bigger, ADM or Cargill? (Compared)

As you probably know, two of the world’s biggest food producers are headquartered in the United States: Archer-Daniels-Midland (ADM) and […]

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15 Advertising Tricks to Sell Food Online (+examples)

If you sell food online, you have found the right article. I work in marketing and advertising for a wonderful […]

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What is the Biggest Agricultural Company in the US? (+Top 5)

If you have ever asked, “What is the biggest agricultural company in the US?”, you are not alone. I am […]

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How to Market International Services (+examples)

If you want to market your services to international markets, you have come to the right place! In this article, […]

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What is the Multipolar World? (vs Unipolar)

Recently there has been a lot of talk about a new multipolar world.  This is such an enormous idea and […]

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7 Market Penetration Strategies (+examples)

If you have ever wanted to discover market penetration strategies, you have found the right article. Today, we are going […]

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What are International Marketing Channels? (5 best)

If you have ever wanted to sell your product or services to international markets, you have come to the right […]

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How to write a market penetration strategy (5 simple steps)

If you want to know how to write a market penetration strategy, you have come to the right place. In […]

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5 Market expansion strategies (+examples)

If you want to discover strategies to expand your market, you have come to the right place. In this article, […]

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Google Maps vs Google Business Profile (the difference)

Google Maps and Google Business Profile are Google’s leading business and navigation services. What’s the difference between them? In this […]

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International Marketing vs. International Business (the difference)

Better technology, increased communication and free trade have made international business and international marketing much easier in recent years.  In […]

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5 Reasons Why International Marketing Is So Important

The world is more connected than at any other time in history.   And with the right international marketing strategy, there […]

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4 Common International Marketing Mistakes (+How to avoid them)

International marketing is hard work.  But when done right, it allows you to expand your business and enter new markets.  […]

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9 Reasons Why Costa Rica is Good for Business (+trusted resources)

If you have ever thought about doing business in Costa Rica, this is the article for you. In this helpful […]

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Does India have any trade agreements? (This is massive!)

India is the 2nd most populated country in the world, only behind China. With an estimated population of just under […]

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What does it mean to scale up a business? (+examples)

Scaling up a business is about ensuring the organization can sustain its metrics while achieving great growth.  Scaling up a […]

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Best Advertising and Marketing Franchise Opportunities (22 reviews)

If you have ever wondered what the best marketing and advertising franchise opportunities are available today, you have come to […]

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Growth Marketing: 4 Core Markets that Need to be in Your Strategy

If you are looking to strengthen your strategic marketing plan, you have come to the right place. In this article, […]

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The Importance of a Product Lifecycle Strategy (+examples)

If you want to learn how to develop a product lifecycle strategy, you have come to the right place. That’s […]

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What is the point of having an LLC? (+pros and cons)

If you have ever asked, “What’s the point of having an LLC?” you have come to the right place. In […]

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Is Belize business-friendly? (Example country brief)

If you have ever wondered what Belize is like to do business in, you have come to the right place. […]

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How Do I Expand My Business Internationally? (+examples)

Once your company gains traction and performs well in the local market, going global may present some excellent options for […]

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What is the RCEP trade agreement in simple terms? (15 nations, $26 tril)

If you want to know what RCEP is, in simple terms, you have come to the right place! In this […]

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Monopoly vs Monopsony: The difference (+examples)

If you are looking for the difference between a monopoly and a monopsony, look no further! In this article we […]

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What does USMCA stand for, and what is its purpose? (NAFTA 2.0)

If you have ever wondered what the USMCA is, and why it exists, you have come to the right place. […]

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How Will CAFTA-DR Benefit Consumers? (Costa Rica vs Honduras vs US)

If you have ever wondered how CAFTA-DR will benefit consumers, you have come to the right place. Because CAFTA-DR has […]

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What is Customer Reactivation? (+examples)

If you want to discover the awesome possibilities of customer reactivation, you have come to the right place! That’s because […]

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What is a farm marketing plan? (Part 3)

To be successful with your farm marketing plan, you need to take the time to think through your plan and […]

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Who is the target market for a farm? (Part 2)

When building your farm marketing plan, the first question you need to answer is:  Who is the target market for […]

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How Do You Market a Farm? (Part 1)

If you want to market a farm, congratulations! You are the backbone of our food supply and we are glad […]

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Marketing Push vs. Pull Strategies (the Difference)

If you have ever wanted to know the difference between a marketing push and a marketing pull strategy, you are […]

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Gross income vs. net income for bank business loans (The difference)

Does your business need more capital for inventory, equipment or scaling up your marketing growth strategy? Are you in the […]

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What is CAFTA-DR, and why was it created?

If you have ever wanted to market a product or service to buyers in Central America, the Dominican Republic or […]

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What Does a Free Trade Agreement Do? (examples)

If you are interested in international marketing, then you will want to know why free trade agreements are so important.  […]

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What is SOFR vs LIBOR? (+Financing Your Marketing Strategy)

If you haven’t heard of LIBOR vs SOFR, you are in for a treat. That’s because these two seemingly simple […]

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How to structure your ecommerce marketing department (Free model)

If you have the task of structuring your team into the best ecommerce marketing department possible, congratulations on your success! […]

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How to Write a Marketing Plan for a New Product (Free template)

If you want to learn to write a great marketing plan for a new product, you have come to the […]

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Market penetration vs market expansion (the difference)

If you have ever wondered what the difference is between market penetration and market expansion, you have come to the […]

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How to start your own supplement brand (Free guide)

If you have ever thought about starting your own supplement brand, you are at the right place! That ‘s because […]

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The Five Most Important Decisions in International Marketing

If you are looking to another country to expand your sales and marketing efforts, you have come to the right […]

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What Are Growth Hacks in Marketing? (examples+plan)

Growth hacking in marketing involves using minimal resources to achieve maximum results.  The growth hack in marketing buzzword is largely […]

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Why is Deglobalization Good? (Answered!)

Globalization is defined as the free flow of trade, technology, capital, information, and people across national borders.  Based on this […]

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What are the Elements of International Marketing? (Answered!)

International marketing can be a game-changer for virtually any business. And if you are looking for the elements of international […]

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What is Globalization in Simple Words? (+examples)

If you’ve ever wondered what globalization is in simple words, you are at the right place. That’s because we are […]

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International Marketing Strategies PDF (Free checklist)

If you have ever wanted a clear list of International Marketing Strategies to help you with your growth plans, you […]

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What type of loan is best for starting a business with no money?

Do you need a loan to start a business? Looking at the best type of loan options for your start-up? […]

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What is the Deglobalization Trend? (vs Globalization)

For nearly 50 years, the experts tell us that the world has experienced a general sense of global trade openness, […]

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The Advantages and Disadvantages of International Marketing (+benefits)

International marketing is the execution of marketing ideas in more than one country.  For example, if you own a manufacturing […]

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Why Is the Eurodollar Important? (dollar vs euro vs LIBOR)

If you have not been exposed to the Eurodollar yet (not to be confused with the Euro), you are in […]

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How Do I Increase Sales? | 3 Strategies (+Free template)

If you want to increase sales, you have come to the right place! That’s because there are only three ways […]

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How Do I Request Survey Participation in an Email? (Free template)

So, you’ve been given a list of customers to email and it’s up to you to ask them to fill […]

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How to Create an Online Survey Using Google Forms (+example)

If you have ever wondered if you can create an online survey in Google Forms, you have come to the […]

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Cost-Push vs. Demand-Pull Inflation: How to Know the difference

The rate at which prices of goods and services rise is called inflation.  Inflation simply means you need more money […]

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How Great Marketers Adapt to Rising Inflation (6 Strategies)

Are rising costs and declining sales putting a wrench in your sales and marketing plans? If yes, this brief tutorial […]

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5 Powerful Strategies to Increase Prices Without Losing Customers

If your expenses are rising faster than your sales revenue, you are not alone! Many business owners feel the need […]

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How to Market a City (Free 5-step plan)

If you are looking for a simple, effective way to market your city, you have come to the right place! […]

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What Higher Interest Rates Mean for Marketing Your Business (9 ways)

If you would like to know what higher interest rates will do for your business, you have come to the […]

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Why is Local Marketing Important? (+Free marketing plan)

If your business depends on local customers, you have come to the right place. That’s because we are going to […]

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How Do You Fund a Marketing Campaign? (Solved!)

Nothing is more exciting than funding a marketing campaign that has the ability to create new growth in customers and […]

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How Do You Finance a Marketing Campaign for Business Growth? (7 ways)

If you would like to learn how to finance your marketing campaign for business growth, you have come to the […]

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Public relations marketing examples (4 PR strategies)

If you want to develop your public relations marketing strategy, you have absolutely come to the right place. In this […]

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How public relations (PR) is used in marketing (+examples)

If you have ever wondered if a public relations campaign makes sense for your marketing, you have come to the […]

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What Would Happen Without Free Enterprise? (6 bad things)

If you’ve ever wondered what would happen without a free enterprise system, you have come to the right place. That’s […]

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How do you promote local food? (9 easy ways)

If you want to learn to promote local food, you have come to the right place! That’s because, given the […]

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How Do You Market a Country? (Malaysia vs El Salvador vs America)

If you want to market your country, you have come to the right place! You market a country by integrating […]

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Why Is Budgeting Important to a Business? (+free template)

A business is often filled with excitement, enthusiasm, and optimism.  However, it becomes harder to achieve goals without a well-thought-out […]

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Food manufacturing financial ratios (Hormel vs Pepsi vs Nestle)

If you have ever wondered how food manufacturers compare, you have come to the right place! While it may seem […]

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Top 3 Forms of Advertising Marketing That a Food Business Should Use

Advertising for the food industry is not as straightforward as in other sectors.  Marketers here often deal with highly perishable […]

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What are the biggest food companies in the US? (+Amazing brands)

Have you ever wondered who the biggest food producers are in the United States? If yes, this article is for […]

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How Do Food Companies Advertise Their Products? (6 tasty ways)

As a multi-billion-dollar industry (soon to be trillion-dollar!), the food sector has seen millions of food companies position themselves for the […]

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How Do You Market a Food and Beverage Business Online? (+examples)

Like many manufacturing companies, food businesses typically require a large initial investment: Sourcing ingredients and raw materials, managing the supply […]

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Marketing lessons from the most popular food companies (Top 10 brands)

Have you ever wondered, as I have, “Who exactly are the top food companies that feed all of us?” And […]

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B2B manufacturing marketing strategy PDF (Free checklist)

There is no one-size-fits-all approach to effective manufacturing marketing.  The reason?   Because your marketing has to start with the customer. […]

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Why is marketing so important in manufacturing? (+Attitude)

If you have ever wondered why marketing is so important to manufacturing, look no further. We did some research by […]

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How do you do manufacturing marketing? (+easy action steps)

You have more opportunities to market your manufacturing business than ever before. And you have more options to acquire customers […]

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What is Forecasting in Manufacturing Best Practices? (+Free model)

In addition to an annual SWOT analysis, forecasting is one of the most important planning activities for most manufacturers.  After […]

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How Can Manufacturing Companies Increase Sales? (Action plan)

In an effort to increase sales, companies implement marketing strategies such as creating new advertisements and selling more to existing […]

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What are the Benefits of Sales Forecasting? (+free forecasting model)

Forecasting your sales is an art and a science. While your sales forecast might be a best guess, with using […]

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How Do You Brand a Manufacturing Company? (7 action steps)

Congratulations! Your manufacturing business is making products and ready to generate sales! In fact, we believe now is one of […]

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The best marketing strategy in a competitive environment (Game-changer)

There has never been more competition for your customer’s time, attention and resources than today. Said another way… Right now, […]

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What Are The Top 5 Marketing Activities? (For big results)

Great marketing can make or break a business. Without proper marketing, you have no way to reach new customers, keep […]

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How to make a breakthrough in business (+Checklist)

Dictionary.com defines a breakthrough as a Sudden, dramatic, and important discovery or development of achieving success in a particular activity. […]

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What is Operational Excellence and Why is it Important?

If you read our tutorial on choosing your customer value proposition, you already know the three fundamental business models are: […]

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What Does a Marketing Consultant Do? (5 skills)

Marketing consultants are the bridge between what your business is now, and what you want your business to become. Core […]

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What are the Regulatory Laws of Advertising? (+7 email rules)

Depending upon the size of the company you represent, if you handle marketing you have undoubtedly worked with lawyers. Not […]

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Full Strategic Marketing Plan Example (Analysis, Strategy, Forecast, Budget)

If you’ve ever wondered what a robust marketing plan looks like, you have come to the right place.  In this […]

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How is “Free” used in marketing? (5 clever strategies)

“You get a car, she gets a car, everybody gets a car!” – Oprah Winfrey Oprah once gifted 300 audience […]

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The Ultimate Marketing Plan Checklist PDF (Free download)

Marketing is undoubtedly the best way to grow a business.  A solid marketing strategy can transform your business and turn […]

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Marketing Department Budget Sample and Template PDF (Free)

A budget is one of the first steps to getting your marketing department strategy in order.  In fact, realized or […]

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Sales and Marketing Department in a Manufacturing Company

Sales and marketing are critical to any company.  Especially a manufacturing company. While every department under the roof — accounting, […]

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Building a Marketing Department for a Manufacturing Company (10 step guide)

Traditionally, many manufacturing companies relied on word-of-mouth referrals. Today, if you run such a business, you can no longer rely […]

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What Does the Marketing Department Do in a Company? (10 functions)

Marketing departments are different among companies based on the business size and marketing strategy.  Some marketing departments are entirely in-house, […]

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How to Structure Your Marketing Department (the plan)

Regardless of the industry that your business competes in, marketing plays a crucial role in attracting and retaining customers. In […]

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How ratios are used in business and marketing (+6 important formulas)

Not all marketing management gurus are alike.  Some are excellent at sending tweets, some can design an Instagram post like […]

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How To Become a Marketing Consultant (+Make big money)

The consulting industry has seen tremendous growth over the years.  In 2020, the market size was $64.4 billion in the […]

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How to Make Money as a Marketing Consultant (Big money!)

Owning your own marketing consulting business can provide you with: freedom, flexibility and choices. That’s because when you know how […]

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What is Meant by Product Leadership? (+Action steps)

Elevating your business above the competition can, at times, seem challenging, but guess what, it’s not impossible. There are three […]

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How is price used to segment markets? (+Services)

Setting prices can be difficult for anyone, in virtually any industry.  This is because cost structures are different from company […]

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How does B2B get new customers? (Free strategy)

Business to business (B2B) selling has shifted significantly in recent years.  Buyers are no longer reliant upon the sales team […]

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Marketing Strategy vs. Sales Strategy

In a well-functioning business, marketing and sales work together like a well-oiled machine. While they have distinctly different functions, sales […]

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What is the Customer Intimacy Strategy? (+9 Strategies)

Companies that choose the customer intimacy strategy are communicating to their customers, “Choose us because we can customize our products […]

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What are Marketing Strategies to Increase Sales?

Sales and marketing go hand-in-hand.  That’s because the definition of marketing is to: Gain a customer, and  Keep a customer. […]

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Increase B2B Sales with this Marketing Strategy (Works every time)

B2B sales, also referred to as business-to-business sales, are sales made from one company to another. Rather than selling from […]

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Marketing Strategy vs Tactics (The difference)

Marketing is critical for building a connection between a business and the consumer.  Nothing else is more important in business.  […]

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How Do You Target New Customers? (6 simple steps)

The job of marketing is to: 1) Gain a customer and 2) Keep a customer. Nothing else matters. And for […]

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How to Attract More Students to Your School (action plan)

A superior marketing strategy focused on attracting students is core to any great school. Whether you are attracting new students […]

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What is Kotter’s 8 Step Change Model? (Explained)

As part of our strategic marketing and management series including SWOT analysis, Porter’s 5 Forces, Price’s Law, Pareto Principle and […]

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How Can Marketing Improve Business (6 ways for growth)

A superior marketing strategy and marketing plan gives your business a competitive advantage. That’s because marketing is one of the […]

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How do I sell successfully on Walmart?

Walmart is a household name. Walmart.com says that 95% of the population shops at Walmart. Regardless of where you live, […]

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What U.S. States Have the Most Economic Freedom?

Starting a successful business can be challenging for many reasons. This explains why the U.S. Small Business Administration report found […]

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What Countries Have Free Enterprise Capitalism?

Free enterprise capitalism, also called a free market, is an economic system or ideology that allows private individuals to form […]

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Marketing for Sales: Lead to sales conversion rate template

How is lead sales ratio calculated? “…for every 100 leads, Karl is going to make 12 sales.  He has an […]

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How marketing supports the sales department (Free template)

“What is measured can be improved and what is not measured cannot be improved.” — Your Strategic Marketing Partner Below […]

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Why You Need Marketing in Business

What comes to mind when you think of the “safest car on the road”? What comes to mind when you […]

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Why marketing strategy is important

If you could wave a magic wand and have three years pass…  What do you want to end up with? […]

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What Exactly is Free Enterprise?

Also known as a free market, free enterprise forms the basis of capitalism. And for a freedom-loving marketing professional, few […]

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What is the first rule of marketing? (Solved!)

Many think marketing is done by a master sitting atop a mountain waiting to be struck by creative genius. While […]

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Best Strategies for Ecommerce Marketing (Free template)

Ever since the first online sale was made in 1994, the eCommerce realm has changed radically. The introduction of social […]

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Beginners Guide to Marketing (+7 easy steps)

Marketing may seem simple… Whether it’s content marketing, email marketing, pay-per-click, direct mail or social media marketing… But when the […]

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What Are the Best Marketing Tools?

Making sales, keeping your customers coming back and boosting traffic to your business requires more than just a great marketing […]

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Digital Marketing Tips for Beginners

With so many people working, playing, and shopping online, brands are focusing more on digital marketing than ever before. And […]

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What are the Basics of Marketing?

One marketing reality that many entrepreneurs aren’t aware of is that marketing touches every department in the business. That’s because […]

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How Do I Start Learning Marketing? (3 easy ways)

Are you interested in learning marketing skills — working for someone else or for yourself? Either way, marketing can help […]

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What is a Marketing Writer? (+amazing jobs)

Marketing is probably the most diverse career path anyone can pursue. Regardless of your background, strengths, and skills, the high […]

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Is It Worth Going to College for Marketing?

Work has seen a shift in recent years from education qualifications to skills requirements. And that is even more true […]

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Marketing Analytics vs. Business Analytics (helpful examples)

Businesses operating in the digital age have more access to customer data than ever before. This information includes a customer’s […]

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What is Free Enterprise in Marketing? (Answered!)

Free enterprise is an economic system driven by the laws of supply and demand This contrasts with the command economy, […]

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Marketing Strategy vs. Marketing Plan? (The Difference)

A company’s success relies heavily on the right marketing strategy supported by a robust marketing plan. That said, beginning marketers […]

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Market with business cards (12 clever ways)

One of the most cost-effective ways to market your product or service is … A time-tested, simple business card And […]

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Marketing strategy to attract customers (List of 12 ways)

As you know from our other tutorials, the purpose of marketing is: To gain a customer, and To keep a […]

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Local Marketing Ideas for Small Business (+amazing examples)

Local business is the name of the game. After all, local business is what drives the local economy, jobs and […]

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How Do You Do Referral Marketing?

If you have been in business for any amount of time … you already know .. Referral marketing can be […]

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How Do You Market a Service Business? (With Helpful Examples)

Running a service business can be very demanding. Not only do you need the right blend of skills and industry […]

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How do you create a marketing plan? (for an entrepreneur)

Marketing is one portion of your business that you have complete control over. You know your business, products, services and […]

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How Do Beginners Do Marketing?

As a beginning marketer, it’s important that you choose the most convenient and low cost methods to promote your products […]

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How Do You Use Guerrilla Marketing?

There are two rules in guerrilla marketing. 1. There is no rule in guerrilla marketing. And, two: 2. Refer to […]

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When Should I Use Google Tag Manager?

If you have a website you probably already know about Google Tag Manager. If not, here’s the high level: What […]

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What is the Main Purpose of SWOT Analysis? (Examples)

What is the Main Purpose of SWOT Analysis? A SWOT analysis is one of the most effective, simple, and essentially […]

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Is Google My Business Worth It?

Google My Business (GMB) is an important tool that improves local search for businesses. It is an alternative to paid […]

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What is the Best Marketing Strategy for Restaurants? (Awesome plan)

A superior restaurant marketing strategy is absolutely crucial. Not only does it help you keep your current customers and attract […]

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Recency, frequency, monetary (RFM) | Marketing analysis

Recency, frequency, monetary (RFM) is one of the most powerful marketing strategies available. What does RFM mean in marketing?Also known […]

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How does the 80/20 rule apply to marketing? (Pareto Principle)

Also known as the ‘Rule of 80 / 20’, at StrategicMarketingPartner.com we are huge fans of the Pareto Principle. If […]

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5 Important Key Performance Indicators (KPIs) in Marketing

Marketing’s job is to keep the sales department busy and the advertising campaigns accountable. This is why marketing literally touches […]

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What is the marketing mix and why is it important? | The 4 P’s of marketing

After you have identified your ideal customer, the next step is to go all-in with your customer value proposition. That […]

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How to increase website conversion rates (examples and guide)

You have a website — and it’s generating leads and making sales.  You’ve run online ads, PPC, banner ads, maybe […]

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8 Market Research Strategies used by Marketing Professionals

If you read our tutorial on how to conduct market research, you are already on your way to finding a […]

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How to Conduct Market Research for your Business Idea

 This short tutorial will help you cut right to the core of finding your best customers; the ones that […]

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3 Sneaky “Psychological Pricing Tricks” Businesses use to Increase Sales

 You can be certain about one thing: Your customers will respond to your price, whether they show up at […]

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Unique Selling Proposition vs. Value Proposition (with examples)

We are regularly asked, “What is the difference between a unique selling proposition and a value proposition? In this tutorial […]

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6 Reasons Why Customers Stop Buying

Some days it may seem like there are thousands of reasons why your customers aren’t buying. But, virtually every […]

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Why Customers Buy from You (+Free template)

People love to buy. But they don’t want to get a bad deal. In fact, the fear of getting a […]

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What is direct mail marketing? (+free strategy)

If you haven’t used direct mail marketing in your business, you are in for quite a nice surprise. That’s because […]

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Customer Intimacy Strategy Examples (6 Companies)

Research shows there are three fundamental business models. And if you read our tutorial on choosing your customer value proposition, […]

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Porter’s five forces examples (Suppliers, competitors, substitutes, more)

If you want to know how Porter’s five forces applies to business with examples, you have come to the right […]

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Website marketing with helpful examples and a sample marketing plan

Everyone knows what a website is. Getting one developed today is easier than ever. And with new technologies developing almost […]

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LinkedIn advertising examples with helpful illustrative guide

LinkedIn boasts 750 million business users across 200 countries. They also say 65 million decision-makers use LinkedIn across 57 million […]

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Email marketing strategies and tactics (+examples)

Almost no other marketing strategy can be as effective as email marketing. Not just because of the low cost to […]

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8 Marketing Lessons Learned from John Wick

8 Marketing Lessons Learned from John Wick

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Targeted Direct Mail Marketing

If you are in our specific target market, you know we love direct mail marketing as much as we love […]

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What is online website marketing? (+Action plan)

This #shorts video is best viewed on mobile: Your website is literally a digital representation of your business. And in […]

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What is meant by marketing strategy? (+examples)

This #shorts video is best viewed on mobile: If you have ever wanted to know what is meant by marketing […]

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7 Strategies to start email marketing (Free guide)

Email marketing is a great way to communicate with your customers and soon-to-be customers. And when done well, email marketing […]

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What is Data Driven Marketing? (+examples)

This #shorts video is best viewed on mobile: If you have ever asked what is meant by data-driven marketing, this […]

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What is Scientific Advertising? (+strategy)

This #shorts video is best viewed on mobile: Scientific Advertising isn’t just a term first coined in 1923. Little did […]

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Skyrocket Your Success Using Price’s Law for Your Sales and Marketing (+examples)

Your Strategic Marketing Partner refers to Prices Law for sales and the Pareto principle often. That is, your biggest results […]

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5 Marketing Strategies for Business Survival During a Recession

“Marketing and innovation produce results; all the rest are costs.”– The Father of Business Consulting Peter Drucker. Managing a business […]

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This Common Marketing Mistake Could Be Costing You Millions

Now that you have a dialed-in customer value proposition, we can focus on a more advanced marketing strategy. And since […]

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Sam Walton’s simple business philosophy

You’ve probably heard the remarkable success story of this relatively simple man named Sam Walton who created an extraordinary business […]

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The 3 three categories of value proposition; Customer Intimacy, Operational Excellence and Product Leadership

This #shorts video is best viewed on mobile: The customer value proposition is the strategy a company chooses to separate […]

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What is NPS score and why is it important? (+examples)

If you have ever wondered what the NPS Score is, you have found the right article. In this article we […]

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The Top 10 Commandments of Legendary Customer Service

This video is best watched on mobile #Shorts: Early in my career I was the Head Tennis Professional at a […]

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I’m the Nice Customer … Who is Never Coming Back …

I'm the Nice Customer ... Who is Never Coming Back ...

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Why is Decision Modeling Important in Business? (+examples)

This is an image of a consumer choosing from a template of options.

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Step #4: Develop Your Strategic Action Plan

THE WARNING SIGNSWebsite traffic has increased 400% in 12 months — but conversion rates have decreased 300%! THE PROBLEMTraffic is […]

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Step #3: Slash Wasted Spending and Boost Sales

Now that we know precisely how much each source of business is actually costing you, it’s time to put every […]

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Step #2: Make Financial Sense of Your Marketing ‘Big Data’

Let’s now look at the financial data so we can tie the marketing activities and results to the money — […]

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Step #1: What Does ‘Big Marketing Data’ Look Like?

Regardless of your goal, the first step is to dig into your data to see what really makes the most […]

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Your Strategic Marketing Partner Reveals

Your Strategic Marketing Partner Reveals … How to Use Your ‘Big Data’ to Grow Sales, Find Hungry Buyers and Slash […]

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